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LIFE Foundation Launches Lifehappens.org to Help Consumers Make Smart Insurance-Buying Decisions
Date:5/14/2008

cator search function.

Those seeking information on LIFE's initiatives can access the "LIFE Programs" section of the site for an overview of LIFE's main initiatives such as realLIFEstories, the LIFE Lessons College Scholarship Program, LIFE's high school and community college insurance education programs, and the two industry-wide public awareness campaigns that LIFE coordinates each year: Life Insurance Awareness Month in September and Disability Insurance Awareness Month in May. The "LIFE Online" section provides links to a multitude of LIFE's web-based offerings, including The Insurance Word Blog, LIFE's eCard suite, Insurance 101 Flash videos, as well as LIFE's Facebook and YouTube sites.

In addition to providing consumers with useful content, LIFE offers special navigation tabs to make it easier for financial professionals and the media to find resources that are relevant to them. Highlighted in orange at the top of the homepage, these tabs include direct links to the LIFE Idea Exchange for companies and agents, as well as the LIFE press room, which includes profiles on each of LIFE's expert spokespeople, recent press releases, insurance information and interactive tools. RSS Feeds are also available on every page so visitors can stay up-to-date with new information, announcements and resources that are posted to the site.

Popular LIFE Interactive Features, Tools & Calculators

The new LIFE website prominently features the organization's most popular consumer calculators and insurance tools. The complete list with direct links includes:

-- LIFE Happens En Espanol (http://www.cosaspasan.org)

-- Insurance Word Blog (http://www.theinsuranceword.org)

-- Life Insurance Needs Calculator (http://www.lifehappens.org/lifecalculator)

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