'LIFE FOR A CHILD' Diabetes Documentary Accepted Into Competition at New York's Prestigious Tribeca Fil...(believe that anything thatcalls attentio...),Health

Date:4/22/2008

believe that anything that calls attention to the need for a cure for this disease and its complications is always welcomed. When that message can be conveyed with the amazing emotion, drama, and power of LIFE FOR A CHILD, it is hard, if not impossible, to ignore," said William Ahearn, vice president of strategic communications for JDRF. "Projects like LIFE FOR A CHILD not only tell the story of the devastating effects of type 1 diabetes, they show how personal the impact of a cure will be -- and how the hope for a cure is indeed global. We are thrilled to be associated with this project."

Entering its eighth year, the Tribeca Film Festival is considered one of the most prestigious festivals in the film industry. Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of lower Manhattan through an annual celebration of film, music and culture. The Festival's mission focuses on assisting filmmakers to reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promoting New York City as a major filmmaking center. For more information on the Festival, visit http://www.tribecafilmfestival.org

"We're honored and humbled that this film has been accepted to compete with some of the finest new short documentaries in the world," said Dr. Kathleen Wishner, Senior Medical Director, Advocacy and Professional Relations, Eli Lilly and Company. "Under the masterful direction of Ed Lachman, LIFE FOR A CHILD is a powerful film that shows audiences how challenging the journey of diabetes can be in the developing world -- and the hope that IDF's Life for a Child program brings to families by providing access to vital medicines and diabetes care. We hope this film will not only raise awareness of these issues, but i
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SOURCE Eli Lilly and Company; International Diabetes Federation Copyright©2008 PR Newswire. All rights reserved

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