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LG Electronics Debuts Unique Allergen-Reducing Steam Washer/Dryer Combo
Date:3/20/2008

All-in-One Model - Certified asthma & allergy friendly(TM) by the Asthma and Allergy Foundation of America - Brings Innovative Clothing Care Option

to More Consumers

ENGLEWOOD CLIFFS, N.J., March 20 /PRNewswire/ -- The first day of spring welcomes the start of allergy season. To help those suffering from common household allergies, LG Electronics today announced the expansion of its allergen-reduction laundry line to now include a unique combination washer-dryer unit.

The full-size, all-in-one unit joins the company's recently launched SteamWasher(TM) with Allergiene(TM) cycle, the first washing machine to be certified asthma & allergy friendly(TM) by the Asthma and Allergy Foundation of America (AAFA), an independent non-profit foundation dedicated to helping consumers and patients with asthma and allergic diseases. LG's new combination unit extends this industry-first benefit to more consumers.

With 70 percent of U.S. households affected by asthma or allergies, LG's allergen-reduction cycle provides a unique consumer benefit to the tens of millions of Americans who need to reduce common household allergens in order to find relief. The LG SteamWasher and Dryer Combo unit with Allergiene cycle reduces allergens, including common triggers such as dust mites and pet dander, in fabrics by more than 95 percent, as certified by the AAFA.

The combination of a washer and dryer into one compact unit is ideal for consumers who want to do laundry at home and benefit from the allergen-reduction cycle, but do not have the space for both a washer and dryer or an external venting source necessary for conventional dryers.

This unit runs on standard voltage electricity and is great for placement in closets; it's also the perfect solution for space constrained apartments, businesses and vacation homes. At 4.2 cubic feet, this model is the largest capacity front-load combination unit available, enabling users to do larger loads of laundry, thereby saving time and energy.

"We are thrilled that LG has developed a washer-dryer combination machine that is so effective at reducing common household allergens that we are able to certify it asthma & allergy friendly," said Mike Tringale, AAFA director of external affairs. "By designing a special wash cycle that meets our standards, LG has created a tool that can help millions of Americans in their efforts to reduce their exposure to allergens throughout the year."

The LG SteamWasher and Dryer Combo with Allergiene cycle utilizes LG's TrueSteam(TM) Generator for real steam in the wash tub. The steam technology allows the wash to reach the appropriate temperature necessary to breakdown and wash out allergens - without harming fabrics. The Allergiene cycle has been expertly designed to effectively remove more than 95 percent of allergens and gently clean clothes. The use of steam technology offers exceptional cleaning power for outstanding performance and includes other features such as:

-- SteamWash(TM) - feeds hot steam into the top of the wash drum through

a spray nozzle to penetrate the fabrics; removes dirt and stubborn

stains; and better dissolves cleaning agents without causing excessive

wear and tear on garments.

-- SteamFresh(TM) - the SteamWasher's 20-minute steam-only cycle uses

steam to freshen and reduce wrinkles on clothes- resulting in less

ironing and fewer trips to the dry cleaner.

"Our new Allergiene steam combo extends this industry-first benefit to more consumers who need to reduce allergens in their washable fabrics in order to be better prepared this allergy season," said John Weinstock, vice president of marketing, LG Electronics USA, Inc. Digital Appliances. "This exciting new application of our TrueSteam technology is the latest example of how our continued innovation in steam laundry can provide meaningful new benefits to a greater number of consumers - regardless of their space considerations."

This feature-rich combo appliance is also equipped with a Direct Drive Motor, which operates without belts or pulleys, and delivers power directly from the motor to the drum, bringing consumers the benefits of reduced operating sound and vibration, as well as increased energy savings. The Direct Drive Motor combined with SpinSense(TM) -- an option that detects vibration and then adjusts the spin speed to reduce vibration -- allows for a low vibration level making this unit an ideal solution for second floor installations. The washer and dryer combo unit also features LG's SenseClean(TM) system, an intelligent fabric care technology. This system 'senses' the weight and size of the load, then determines the water level and wash time and sets it automatically resulting in optimal washing care and efficiency.

The washer/dryer also includes a 1,320 RPM spin speed for powerful water extraction and greater energy efficiency, along with a Dial-A-Cycle(TM) control panel with preset cycle selections to provide worry-free settings for optimal fabric care. The large LCD display provides instructions and diagnostics while keeping users updated on cycle status and time remaining.

The LG SteamWasher and Dryer Combo with Allergiene cycle (Model: WM3988HWA) is available now in a white finish at a manufacturer's suggested retail price of $1,999.

ABOUT LG ELECTRONICS USA, INC.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a wide range of stylish, innovative digital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit http://www.LGusa.com.

ABOUT THE ASTHMA & ALLERGY FRIENDLY(TM) CERTIFICATION PROGRAM

The asthma & allergy friendly(TM) Certification Program is operated by the Asthma and Allergy Foundation of America (http://www.aafa.org) in partnership with Allergy Standards Limited (http://www.allergystandards.com). All asthma & allergy friendly(TM) certified products have been independently tested and shown to more suitable for those with asthma and allergic sensitivities. For more detailed information on the certified bedding or other products, please visit: http://www.asthmaandallergyfriendly.com


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SOURCE LG Electronics USA, Inc.
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