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LCA-Vision Reports Third Quarter 2008 Financial Results
Date:10/28/2008

the 2008 second quarter," he said. "Our media programs are being consolidated under a proven, single lead agency with relevant industry experience to better integrate various marketing programs and leverage the best of our marketing agency partners. As part of this strategy, market research is currently being conducted. Our re-engineered program is designed to assist in maximizing our marketing and procedure volume results, with a goal of continuing to improve our marketing-spend-per- procedure over time. We expect marketing expenses for the fourth quarter of 2008 in the $8 million to $9 million range.

"During the third quarter, we opened new LasikPlus(R) vision centers in Nashville, Tennessee and Arlington, Texas, and relocated existing centers in Raleigh, North Carolina, and Orlando, Florida," said Mr. Straus. "In October, we closed our vision center in Boise, Idaho after a year of operation, and we recently converted our vision center in Alpharetta, Georgia to a pre-operation / post-operation facility, with actual procedures to be performed at the three other nearby LasikPlus(R) vision centers in Atlanta. These decisions were based on a number of factors that included an evaluation of the anticipated timing of improvement in procedure volume and the extent of that improvement, as well as the costs associated with center closing. We expect to report a charge of $600,000 related to the Boise center closing in the fourth quarter of this year. We will continue to monitor the financial performance of all vision centers on a monthly basis."

LCA-Vision's Interim Chief Financial Officer Michael Celebrezze commented, "Our cost control and cash conservation measures are having the desired results as we continue to take actions that we believe are prudent given the current economic environment. Among these, we reduced headcount in the vision centers, national call center and corporate office during the quarter, reduced marketing expense significantly, and are
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SOURCE LCA-Vision Inc.
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3. LCA-Vision Reports Fourth Quarter and Full-Year 2007 Financial Results
4. LCA-Vision Announces Quarterly Dividend Payment
5. LCA-Vision Announces the Opening of its 74th LasikPlus Vision Center in Des Moines, Iowa
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