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LCA-Vision Reports Tangible Results from Business Strategy
Date:2/19/2009

ne from 125 to 105 per month.

We are taking actions to improve our business further. Our test of a fresh new marketing concept over a three-week period late in 2008 resulted in a 34% increase in procedures in 13 test markets compared with control markets. We expect even better results when we rollout this program nationwide with the addition of new messaging in March. We also are developing a Lifetime Vision model, which aims to keep LCA-Vision patients for life versus the old "Catch and Release" model instituted by former management that did not allow for repeat sources of revenue.

The Joffe Group offers a sketchy plan with little detail and you should reject their efforts to gain control of your Company. First, do not sign the Joffe Group's WHITE consent card. Second, if you have previously signed a WHITE consent card, you may revoke that consent by signing, dating and mailing the enclosed GOLD Consent Revocation Card immediately. Third, if you have not yet signed a card, you can show support for your Board by signing, dating and mailing the enclosed GOLD Consent Revocation Card.

We have accomplished much while continuing our unwavering focus on positive patient experiences and exceptional clinical outcomes that are the hallmark of LCA-Vision and our LasikPlus(R) vision centers. It is extremely important that the Joffe Group NOT SUCCEED in its effort to gain control of your Company at this critical time. We believe the Joffe Group's plans will derail our recent progress and kill the momentum your Board and management Team have begun to achieve. We ask that you act today and we thank you for your support.

Sincerely,

Steven C. Straus

Chief Executive Officer

LCA-Vision filed its Definitive Consent Revocation Statement ("Consent Revocation Statement") with the Securities and Exchange Comm
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SOURCE LCA-Vision Inc.
Copyright©2009 PR Newswire.
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1. LCA-Vision Announces Appointment of Edgar F. Heizer to Board of Directors
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3. LCA-Vision Announces Fourth Quarter and Full Year 2008 Financial Results
4. LCA-Visions National Lasik Network Named as U.S. Provider for National Vision Administrators
5. The LCA-Vision Full Value Committee Commences Consent Solicitation to Elect New Board of Directors at LCA-Vision (Nasdaq: LCAV) and Sends Letter to Stockholders
6. LCA-Vision to Hold Corporate Update Conference Call and Q&A Session on February 6
7. LCA-Vision to Announce Fourth Quarter and Full Year 2008 Financial Results on Tuesday, February 10, 2009
8. The LCA-Vision Full Value Committee Files Preliminary Consent Solicitation Statement to Reconstitute the Board of Directors of LCA-Vision Inc.
9. LCA-Vision Urges Stockholders to Take No Action Regarding the Joffe Groups Threatened Consent Solicitation
10. LCA-Visions Former Executive Management Team Sends Open Letter to LCA-Vision Stockholders
11. LCA-Vision Board of Directors Responds to Recent Letters from Stockholder Group
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