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LCA-Vision Named Provider for New Insured Lasik Product
Date:10/28/2008

CINCINNATI, Oct. 28 /PRNewswire-FirstCall/ -- LCA-Vision Inc. (Nasdaq: LCAV), a leading provider of laser vision correction services under the LasikPlus(R) brand, today announced that it will serve as a network laser vision provider for a new insurance benefit underwritten by a nationally known, "A-" (Excellent) rated insurance carrier, Standard Security Life Insurance Company of New York. The benefit provides members covered by sponsoring health plans a one-time allowance from the insurance company of up to $600 for covered laser vision correction procedures. This benefit is being made available to healthcare plans, employer groups and unions.

"Procedure cost is a major factor in the patient's decision-making process. We believe this innovative product will act as a catalyst for insured members interested in laser vision correction, but concerned about the price," said Steven C. Straus, Chief Executive Officer of LCA-Vision. "To our knowledge, this is the first offering of this kind for laser vision correction services and we are delighted to be named a network provider."

Scott Wood, Co-Chief Operating Officer & Senior Vice President of The IHC Group, Standard Security's parent organization, stated, "The initial reaction to the Insured Lasik product from our health coverage provider clients is highly favorable. We believe this product could serve as an important differentiating feature with wide appeal and affordable rates for companies, while they provide a meaningful new benefit for the employees and their families. Insured members can maximize their savings on laser vision correction by an extra 15 percent by choosing to have procedures performed within the network."

Standard Security Life Insurance Company of New York

Standard Security Life Insurance Company of New York is a member of the IHC Group, an insurance organization composed of Independence Holding Company (NYSE:

SOURCE LCA-Vision Inc.
Copyright©2008 PR Newswire.
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