Hundreds of medical specialists from around the world have come together in a new format from Einstein Medical. A completely non-promotional event, the focus of this series is to bring doctors together to create and support a rapidly evolving category: non-insurance reimbursed medicine. All these doctors depend on the same things - building a cash paid practice, converting new patients, keeping existing patients, and better patient care. The information shared between these specialists is revolutionary and allows non competitors to discuss the "best practices" for bringing in new patients across all medical fields.
(PRWEB) April 10, 2010 -- Two weeks prior to the American Society of Cataract and Refractive Surgeons (ASCRS) meeting in Boston, Einstein Medical began this extraordinary series. Dr. Andrew Holzman of TLC Laser Centers, (http://www.drholzman.com ) hosted the first of these webinars. Dr. Holzman focused on converting new patients and what psychological triggers create comfort and rapport between doctor and patient. After an open discussion about his practice and all internal and external marketing, the webinar opened up into a life Q&A format. Dentists, plastic surgeons, and other specialists from around the globe discussed their techniques, successes, and pitfalls in this open format. The back and forth between specialists was amazing and lasted for over an hour.
One week prior to American Society of Cataract and Refractive Surgeons (ASCRS) Dr. Jon Dishler (http://www.dishler.com ) hosted the second webinar in the series. This one focused on patient follow-up systems and internal marketing techniques. Again the floor opened up and dozens of topics were discussed between doctors of extremely varied fields. There was an amazing sharing of knowledge and discussion.
This week, prior to the upcoming American Society of Aesthetic Plastic Surgery (ASAPS) meeting another cross specialty webinar was conducted. The guest host this time was Lauri Kane, manager of the Center for Cosmetic Surgery in Baltimore, MD (http://www.drdeankane.com). This webinar focused on social media, blogs, and promotions to build databases of prospective patients and referring advocates. Again, the floor opened up to a barrage of questions from specialists from around the world. The information shared was educational and really focused on the emerging referral patterns created by social media, blogs and email blasts.
Upcoming seminars: there are still 3 more cross specialty webinars slated for the next 2 weeks. Dr. Sheldon Seidman, Dr. Kimberly Henry and Dr. Mark Hyman are all upcoming guest hosts. To sign up for these webinars go to:
What people are saying about the Einstein Cross Specialty Webinar Series:
"I learned about monthly and quarterly specials, to sit down for patient pictures, and to consider getting someone in-house with Photoshop skills."
Dr. Drew Shulman
"…using email blasting more effectively - how to develop cross referrals between specialties - good seminar.”
Dr. Bruce Wilderman
"…importance of getting email addresses and referrals, email blasts and contacting new referrals immediately, financing patients treatment in today's economy."
Dr. Dorita Newsome-Dobbins
"I learned about Social Media from someone who has already been using it, learned more about seminars by doctors instead of my education/sales staff. It was very useful to have someone in my field as a presenter. Everything discussed directly related to my day to day business."
Patient Coordinator - London Eye Centre
"I learned new marketing secrets and internal marketing. Would like to see another one."
Dr. Carla Anderson
"I learned many things...how to get more patients, how to advertise better, etc."
"Great marketing tips, plus mistakes to avoid. It nice to see how practices in other areas of the country market their services. - excellent!!"
Practice Manager - Dr. Simona Poulter
“Great ideas! I have a lot to implement. Thanks. Very well organized and well done.”
G. Gregory Gallico, III, MD
I learned how to break down and analyze my practice design and copy.”
Gavin Sandercoe M.D.
For further information, please contact Steve Schadt, Director of Marketing, at 800-258-9221.
ABOUT EINSTEIN MEDICAL:
Einstein Medical is the leader in online marketing solutions for the medical industry. A division of Einstein Industries, Inc., Einstein Medical offers a wide range of products and services designed to increase the financial success of its clients. Einstein Medical is at the forefront of website development, having created some of the most effective medical websites on the Internet today. Einstein Medical controls DocShop.com the premiere online directory for the cash paid component of healthcare.
Read the full story at http://www.prweb.com/releases/2010_webinar_series/04_medical_seminar/prweb3857014.htm.
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