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LA Marathon Unveils Expanded Charity Program; Sixty Official Charities to Take Part in 2010 Race
Date:12/17/2009

LOS ANGELES, Dec. 17 /PRNewswire/ -- On the heels of unveiling the new Stadium to the Sea course for the 2010 race, LA Marathon officials today announced a larger-than-ever charity program that will aid 60 non-profit organizations raising funds for causes ranging from cancer research to gang intervention to cleaning up coastal waters.

The expanded charity program is in line with the vision of Marathon Owner Frank McCourt, who believes the Marathon has the potential to be a huge philanthropic force in the community. McCourt envisions a day when every Marathon participant will raise charitable dollars for critical environmental, community and health-related causes.

Given this long-range goal, McCourt, who last year became steward of the race, asked Marathon organizers to make the charitable component of the race a much higher priority. The result is a program that is nearly 50% larger, and significantly revamped to provide non-profits the tools and incentives to expand participation and fundraising.

"Expanding our charity program is a natural extension of our mission statement, which is 'to inspire athletes and connect communities,'" said LA Marathon President Russ Pillar. "We look forward to enabling our runners to make ever-increasing charitable contributions this coming year and in the many years ahead."

Under the direction of a new executive who is managing the charity program, participating non-profits are receiving more assistance to grow their Marathon-related fundraising efforts. For example, Marathon officials are facilitating monthly meetings at which all participating charities, large and small, can obtain guidance and support for their efforts. Long-time participants such as Team in Training and AIDS Marathon are also mentoring non-profits seeking assistance.

These efforts are all part of a culture that has drawn new participants into the fold, such as A Better L.A., a Los Angele
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SOURCE LA Marathon
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