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L.A. City Attorney Rocky Delgadillo, Patient Activists to Unveil New Television Ad Targeting Health Insurers
Date:6/18/2008

Announcement Comes on Eve of Health Insurance Convention Expected to Draw

Thousands of Protestors to San Francisco Delgadillo to Discuss Legal Efforts to Crack Down on "Unlawful, Fraudulent,

and Unfair Business Acts and Practices" of Insurers

SAN FRANCISCO, June 18 /PRNewswire/ -- On the eve of a national day of protest against health insurance corporations, Los Angeles City Attorney Rocky Delgadillo will join a number of patients outside an insurance industry convention in San Francisco, today, June 18 to unveil a new television advertising campaign targeting the insurers and their denial of care.

The ads will launch Thursday, June 19, as thousands of people pour into the streets of San Francisco outside the insurance convention, and in 19 other cities across the country, to protest the insurers and to advocate for guaranteed healthcare, such as HR 676 and SB 840, the federal and state bills for an improved and expanded "Medicare for All."

WHAT: L.A. City Attorney Rocky Delgadillo, Patients Unveil Ad

Campaign Targeting Insurers

WHEN: Wednesday, June 18, 2:30 pm

WHERE: Outside Moscone West, 4th & Howard Streets, San Francisco,

California

Delgadillo has won national acclaim for his efforts to rein in insurance industry abuses, including:

-- Suing insurer Anthem Blue Cross of California for fraudulent business practices and deceptive advertising in the course of illegally rescinding 6,000 insurance policies

-- Suing insurer Health Net for engaging in unlawful and deceptive business practices that lead to denial of care claims.

-- Winning passage of a first-of-its-kind local ordinance to crack down on "patient dumping" by hospitals

The ad was produced by the Courage Campaign and funded by the California Nurses Association and Sen. Sheila Kuehl. Titled "Insurance Jive," it features a nurse explaining to a family that their care is
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SOURCE California Nurses Association
Copyright©2008 PR Newswire.
All rights reserved

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