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Kyp Systems Takes on the Challenge of New Pharmaceutical Marketing Guidelines
Date:1/6/2009

nto a variety of channel applications, including in-office, direct mail, magazine insert, and events, the patented marketing tool is generating unprecedented response and engagement results for the pharmaceutical industry.

In order to further integrate its solutions and create deeper learning experiences through digital media, Kyp Systems developed the iKyp webkey. This patented, plug-and-play device delivers a unique code that connects recipients to online destinations while creating progressive web experiences. Rather than simply herding people to a Web site, iKyp webkey solutions provide entirely new engagement experiences that educate audiences offline and then guide them through individually tailored experiences online.

"The increasing number of people using the web to obtain information, combined with the shift of marketing investments away from traditional media, is compelling pharmaceutical and healthcare companies to find new ways to educate and engage their audiences. Although digital mediums are increasing in importance, physical touch points still represent key entry points for a brand to begin an engagement process," said Mr. Vastardis. "This blending of physical print-based media with proprietary technology creates a highly effective engagement experience, as demonstrated by the results we achieved for AstraZeneca through a turnkey direct mail application that connected physicians to a protected brand Web site."

For more information about Kyp Systems' pharmaceutical solutions, call 800-549-0104 or email pharma-info@iKyp.com.

About Kyp Systems, Inc.

Kyp Systems, Inc. is the U.S. division of Kyp Systems Plc, the creator and exclusive producer of the patented iKyp. Launched in September 2005, the iKyp is a customizable, paper-b
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SOURCE Kyp Systems, Inc.
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