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Kyp Systems Takes on the Challenge of New Pharmaceutical Marketing Guidelines
Date:1/6/2009

Company Answering Need of Pharmaceutical Marketing Industry Due to New PhRMA Marketing Regulations and Converging Media Trends

NEW YORK, Jan. 6 /PRNewswire/ -- Pharmaceutical marketers are taking on the 2009 PhRMA code with the help of Kyp Systems, a unique marketing company whose integrated engagement solutions have been generating unprecedented response rates in the sector.

In the past two years the company has helped brands including AstraZeneca, Roche Pharmaceuticals, GlaxoSmithKline, Merck and Bayer deepen their engagement with patients and physicians. Recently Kyp Systems launched a new Web site to highlight the specific relevance and unique capabilities of its pharmaceutical marketing solutions (www.ikyp.com/pharma).

"The combination of emerging media trends and the new regulation coming out of PhRMA, the industry trade and lobbying organization, has increased the need for our innovative solutions," said Lou Vastardis, vice president of business development, Kyp Systems, Inc. "Beginning this year, the new PhRMA code prohibits the distribution of any promotional item that is not 100 percent education focused. Currently, the use of promotional items to reach physicians and patients represents $2 billion a year in marketing spend. As a company that specializes in creating marketing vehicles that educate and empower individuals, we are well equipped to help pharmaceutical companies enhance e-detailing, compliance, and patient care initiative while complying with the 2009 PhRMA code."

The company's primary solution platform, called the iKyp, is a customizable, paper-based interactive marketing medium consisting of expanding inserts and informative knowledge wheels. As a portable and dynamic early engagement tool, the iKyp delivers information in a way that is easily digested, used and retained by recipients. Able to be integrated i
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SOURCE Kyp Systems, Inc.
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