Navigation Links
Kyp Systems Takes on the Challenge of New Pharmaceutical Marketing Guidelines
Date:1/6/2009

Company Answering Need of Pharmaceutical Marketing Industry Due to New PhRMA Marketing Regulations and Converging Media Trends

NEW YORK, Jan. 6 /PRNewswire/ -- Pharmaceutical marketers are taking on the 2009 PhRMA code with the help of Kyp Systems, a unique marketing company whose integrated engagement solutions have been generating unprecedented response rates in the sector.

In the past two years the company has helped brands including AstraZeneca, Roche Pharmaceuticals, GlaxoSmithKline, Merck and Bayer deepen their engagement with patients and physicians. Recently Kyp Systems launched a new Web site to highlight the specific relevance and unique capabilities of its pharmaceutical marketing solutions (www.ikyp.com/pharma).

"The combination of emerging media trends and the new regulation coming out of PhRMA, the industry trade and lobbying organization, has increased the need for our innovative solutions," said Lou Vastardis, vice president of business development, Kyp Systems, Inc. "Beginning this year, the new PhRMA code prohibits the distribution of any promotional item that is not 100 percent education focused. Currently, the use of promotional items to reach physicians and patients represents $2 billion a year in marketing spend. As a company that specializes in creating marketing vehicles that educate and empower individuals, we are well equipped to help pharmaceutical companies enhance e-detailing, compliance, and patient care initiative while complying with the 2009 PhRMA code."

The company's primary solution platform, called the iKyp, is a customizable, paper-based interactive marketing medium consisting of expanding inserts and informative knowledge wheels. As a portable and dynamic early engagement tool, the iKyp delivers information in a way that is easily digested, used and retained by recipients. Able to be integrated i
'/>"/>

SOURCE Kyp Systems, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Lutheran Senior Services Partners with Silverchair Learning Systems to Enhance Employee Training and Education
2. Heartline(R) Fitness Systems Named to Inc. Magazines Inaugural List of the 5000 Fastest Growing Private Companies in U.S....
3. Plexus Systems Ranks in Top Third of the 2007 Inc. 5,000 with Three-Year Sales Growth of 226%
4. Document Security Systems (Amex: DMC) Invites You to a Landmark Event
5. Flu Vaccinations Begin on September 29 Maxim Health Systems to Provide 24,000 Flu Shot Clinics Nationwide
6. AdCare Health Systems, Inc. Reports Discontinuation of Definitive Merger Agreement with Family Home Health Services, Inc.
7. Arbios Systems, Incs Q2/07 Analyst Review Issued by Scimitar Equity Research, Inc.
8. CAS Medical Systems, Inc. Awarded $2.8 Million Grant by National Institutes of Health
9. Jon R. Wampler Joins Portico Systems Board of Directors
10. Portico Systems to Share Provider Network Management Best Practices at Institute for International Research
11. Portico Systems Wins Three Awards in 30 Days
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/2/2014)... Dennis Thompson HealthDay Reporter ... newborn,s risk of developing celiac disease isn,t reduced by breast-feeding. ... wheat called gluten to an infant,s diet help prevent celiac ... of new studies in the Oct. 2 New England ... rest hopes that a child could avoid celiac disease if ...
(Date:10/2/2014)... Dennis Thompson HealthDay Reporter ... and the District of Columbia now have a total of ... that has been infecting children since the summer, U.S. ... virus have died in recent weeks, but it,s not clear ... those deaths, officials said. Health officials are also trying ...
(Date:10/1/2014)... small protein beta-amyloid is strongly associated with Alzheimer,s disease; ... this peptide is the causal agent of the onset ... such confirmation is that beta-amyloid is not harmful when ... is when it self-assembles to form the so-called amyloid ... target, beta-amyloid alone, but with multiple ones because each ...
(Date:10/1/2014)... Computer modelling of the human eye, the brain of ... neuroscience and new technology, says a QUT leading robotics ... and Engineering Faculty says the new study uses new ... by high-density buildings or tunnels. , "This is a ... "It,s putting two halves of a thing together because ...
(Date:10/1/2014)... 1, 2014) Despite a policy focus on ... disabilities, this vulnerable population continues to have significant ... The Journal of the American Dental Association , ... Tufts University School of Dental Medicine report on ... at-home oral care provided by caregivers to adults ...
Breaking Medicine News(10 mins):Health News:Infant's Early Diet Doesn't Change Celiac Disease Risk, Study Finds 2Health News:Infant's Early Diet Doesn't Change Celiac Disease Risk, Study Finds 3Health News:42 States Reporting Respiratory Virus That Targets Kids 2Health News:42 States Reporting Respiratory Virus That Targets Kids 3Health News:Laying siege to beta-amyloid, the key protein in Alzheimer's disease 2Health News:Robot researcher combines nature to nurture 'superhuman' navigation 2Health News:To improve oral health of adults with developmental disabilities, support caregivers 2Health News:To improve oral health of adults with developmental disabilities, support caregivers 3
... April 1 Edifecs announced ... implementation issues that providers, payers, clearinghouses and other healthcare ... new standards. In these sessions, Edifecs will offer ... Edifecs5010(TM) Migration -- a comprehensive set of products, online ...
... climate change and semi-arid regions turn to desert, people ... to be displaced. A mathematical approach to planned relocation ... Operational Research . , Decision scientist Sajjad Zahir at ... Sarker of the University of New South Wales, Canberra, ...
... Stem Cell Biotherapy ("SCB") announced that it filed ... against the Company,s Co-Founder and former President Casey Nabavi ... Nabavi giving rise to patient claims against Nabavi that ... medicine without a license, supervised the injection of stem ...
... the Nation,s Largest Independent Online Retailer of Beauty ... YORK, March 24 Sandow Media, parent company ... site SpaLook.com, and Salu Beauty, parent company of ... scale and reach for beauty product manufacturers. This ...
... is National STD Awareness Month , HARRISBURG, Pa., April ... of the continuing need for men and women to ... diseases, or STDs, as well as the importance of ... providers. "Although many STDs are treatable, screening and early ...
... Innovations, Inc. (NYSE: IMA ), a global leader ... home through the merger of rapid diagnostics and health management, ... elected to the company,s board of directors. Dr. Adashi, a ... and in the Life Sciences was also appointed to serve ...
Cached Medicine News:Health News:Edifecs Launches First of a Series of Edifecs5010(TM) Migration Educational Webinars Addressing 5010 Migration Challenges, Opportunities and Solutions 2Health News:Edifecs Launches First of a Series of Edifecs5010(TM) Migration Educational Webinars Addressing 5010 Migration Challenges, Opportunities and Solutions 3Health News:Relocation, relocation, relocation 2Health News:Stem Cell Biotherapy Sues Casey Nabavi, Co-Founder and Former President, for Conduct Resulting in Claims by SCB Patients Against Nabavi, Embezzling Money and Converting Other Assets Belonging to SCB and for Wrongfully Establishing Cellulogix Biosciences t 2Health News:NewBeauty Magazine and SpaLook.com Create Strategic Alliance With Salu Beauty and SkinStore.com 2Health News:NewBeauty Magazine and SpaLook.com Create Strategic Alliance With Salu Beauty and SkinStore.com 3Health News:Pennsylvania Department of Health Urges Greater Awareness of, Testing for Sexually Transmitted Diseases 2Health News:Eli Y. Adashi, MD, MS, FACOG, Joins Inverness Medical Innovations' Board of Directors 2
(Date:10/2/2014)... 2, 2014  InfinityQS International, Inc., the global ... announces key client speakers for Infusion Chicago, its ... The event will be held Oct. 9-10, 2014, ... include projects from Coloplast, The Kellogg Company, Biomet, ... King. The two-day event will also include best ...
(Date:10/2/2014)... , Oct. 2, 2014   Softworld, Inc. announced ... new practice solely focused on the specific needs of ... While Softworld has already been highly successful in the ... additional capabilities to support the quality, regulatory, and validation ... now a combination of the current Biometric team and ...
(Date:10/2/2014)... Oct. 2, 2014   West Pharmaceutical Services, Inc. ... in innovative solutions for injectable drug administration, announced today ... include a new site in Waterford, Ireland ... for insulin injector cartridges and other high-value packaging components, ... biotech customers. Once operational, this new site could bring ...
Breaking Medicine Technology:InfinityQS Infusion Chicago to Spotlight Manufacturers' Key Successes in Achieving Enterprise Quality 2InfinityQS Infusion Chicago to Spotlight Manufacturers' Key Successes in Achieving Enterprise Quality 3Softworld, Inc. Launches Strategic Division Dedicated to Life Sciences Consulting 2West Announces Plans for a New Pharmaceutical Component Manufacturing Plant in Ireland 2West Announces Plans for a New Pharmaceutical Component Manufacturing Plant in Ireland 3West Announces Plans for a New Pharmaceutical Component Manufacturing Plant in Ireland 4West Announces Plans for a New Pharmaceutical Component Manufacturing Plant in Ireland 5
... Jan. 12, 2011 Webmedx , the third largest ... provider in the U.S., today announced it has received the ... the 2010 Top 20 Best in KLAS Awards: Software ... Best in KLAS 2010 award, the company was also rated ...
... 2011 RESMED INC. (NYSE: RMD ), announced ... its results for the second quarter and six months of ... with ResMed,s results will be issued after 1:00 p.m. pacific ... webcast to review its results, market trends, and future outlook. ...
Cached Medicine Technology:Webmedx Named Best in KLAS and Ranked #1 Transcription Services Vendor for Second Year in a Row 2Webmedx Named Best in KLAS and Ranked #1 Transcription Services Vendor for Second Year in a Row 3ResMed Announces Conference Call and Webcast to Discuss Second Quarter 2011 Results 2
... circulating testosterone exists as unbound or free ... to SHBG with high affinity [1], while ... Both the albumin-bound and free fractions may ... testosterone action. Measurement of the free or ...
... active hormone synthesized within the follicular cells ... synthesized via a series of steps involving: ... (ii) iodination of tyrosine residues in the ... and 3,5-diiodotyrosine (MIT and DIT), and (iii) ...
... factor binding protein-3 (IGFBP-3) is the main binding ... as a component of the ~150 kDa ternary ... of IGF-I or IGF-II and ALS, allowing IGFBP-3, ... the IGFs. The molar concentration of IGFBP-3 in ...
... (GH) is a monomeric protein produced and ... gland. GH is released from the pituitary ... under the regulatory control of hypothalamic somatostatin ... timing and frequency of GH release appears ...
Medicine Products: