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Kroger Pink Tag Campaign Raises $137,500 for Breast Cancer Research and Awareness at Karmanos Cancer Institute
Date:1/23/2008

DETROIT, Jan. 23 /PRNewswire-USNewswire/ -- The Kroger Company and its participating vendors raised $137,500 during its 2007 pink tag campaign to benefit breast cancer research and awareness at the Barbara Ann Karmanos Cancer Institute.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071106/KARMANOSCANCERINSTITUTELOGO )

"Through the dedication of our vendors and purchases by our loyal customers, we are proud to make this significant contribution to such an important cause," said Rick Going, president of The Kroger Co. Michigan Division. "The Barbara Ann Karmanos Cancer Institute is a steadfast organization, and we hope this donation will aid them in their mission to prevent, detect and eradicate breast cancer."

Throughout the year, Detroit-area Kroger stores invited customers to shop the pink tags to support breast cancer research. Kroger teamed up with breast cancer-supporting brands to offer 1,300 pink-tagged items. When customers purchased the pink-tagged brands or the limited quantity pink shopping bags, Kroger dedicated a portion of the proceeds to the Karmanos Cancer Institute.

"The Kroger Company is a tremendous force in our fight against cancer," said Nick Karmanos, vice president, Development, Barbara Ann Karmanos Cancer Institute. "Kroger's continued generosity to provide resources for cancer research and education is an exceptional example of corporate partnership and their commitment to this community."

Kroger's pink tag campaign is a corporate-wide program that benefits breast cancer awareness and research in participating Kroger markets.

About Breast Cancer

Breast cancer is a type of cancer where cells in the breast tissue divide and grow without the usual controls on cell death and cell division. One in eight women in the U.S. will develop breast cancer in her lifetime, making it the most common cancer among women. It is the second leading cause of cancer death among women (after lung cancer) and the leading cause of cancer death among young women. Being a woman and getting older are the most important risk factors for breast cancer. Although diet, exercise and other lifestyle choices, as well as some forms of treatment, may help reduce the risk of breast cancer, there is no way to prevent it. Only 5 to 10 percent of breast cancers can be linked to a strong family history. Most women with breast cancer have no known risk factors. (Source: American Cancer Society and National Cancer Institute)

About Kroger

Kroger is one of the nation's largest retail grocery chains. The Company's more than 300,000 associates serve customers in 2,487 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, QFC and City Market. Kroger associates also serve customers in 782 convenience stores, 405 fine jewelry stores and 678 supermarket fuel centers the Company operates. The Company also operates 42 food processing plants in the U.S.

Headquartered in Cincinnati, Ohio, Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about the Company, please visit our web site at http://www.kroger.com.

About Barbara Ann Karmanos Cancer Institute

Based in midtown Detroit, the Barbara Ann Karmanos Cancer Institute is committed to a future free of cancer. The Institute is one of 39 National Cancer Institute-designated comprehensive cancer centers in the United States. Caring for more than 6,000 new patients annually on a budget of $216 million, conducting more than 700 cancer-specific scientific investigation programs and clinical trials, the Karmanos Cancer Institute is among the nation's best cancer centers. Through the commitment of 1,000 staff, including nearly 300 faculty members, and supported by thousands of volunteer and financial donors, the Institute strives to prevent, detect and eradicate all forms of cancer. John C. Ruckdeschel, M.D. is the Institute's president and CEO. For more information, please visit http://www.karmanos.org.


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SOURCE Barbara Ann Karmanos Cancer Institute
Copyright©2008 PR Newswire.
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