Navigation Links
Kraft Foods First Company to Adopt Smart Choices Program Nutrition Criteria for Advertising to Children in the U.S.
Date:8/11/2009

NORTHFIELD, Ill., Aug. 11 /PRNewswire-FirstCall/ -- Today, Kraft Foods Inc. (NYSE: KFT) announced plans to become the first company to use the Smart Choices Program nutrition criteria to identify which products it advertises to children ages 6-11 in the United States.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090420/KRAFTLOGO)

The Smart Choices Program is a voluntary nutrition labeling system designed to help shoppers easily identify smarter food and beverage choices within product categories, regardless of the stores they shop in or brands they buy. The Smart Choices Program check mark will gradually replace similar logos, including Kraft Foods' Sensible Solution symbol, used by participating companies.

Today's announcement marks another milestone for Kraft Foods in the area of advertising to children. In 2005, Kraft Foods led the food industry in limiting kids' advertising to better-for-you products, an approach that most other food companies now follow.

"We were the first company to stop advertising products to children that didn't meet specific nutrition criteria," says Triona Schmelter, Senior Director Health & Wellness, Kraft Foods North America. "So it is a logical next step to use the Smart Choices Program criteria, which are uniform and consistent across many companies, to help consumers understand our advertising guidelines and make better-for-you product choices. This is part of our continuing efforts to ensure our advertising practices meet consumer expectations."

While the Smart Choices Program requires the transition to be completed within three years, Kraft Foods expects to complete the rollout in advance of the deadline. Some products featuring the new symbol, including Teddy Grahams and Kraft Macaroni & Cheese Crackers, will appear on store shelves in the coming weeks.

As the Smart Choices Program rolls out, Kraft Foods will update its Pledge under the Children's Food and Beverage Advertising Initiative. Kraft Foods was a founding member of this industry-wide initiative, which is aimed at shifting the mix of advertising messaging directed to children under 12 to encourage healthier dietary choices and healthy lifestyles.

Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

- make today delicious -


'/>"/>
SOURCE Kraft Foods Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. EngagementHealth(R) Launches Comprehensive Wellness Program with Store Kraft - 80% of Employees and Spouses Participate in Programs
2. Scientists Develop Natural Protection for Stored Foods
3. September: Time to Try Cholesterol-Free Soyfoods
4. Cutting Salt Wont Affect Foods Safety
5. American Diabetes Association and Goya Foods Inc. Team Up To Support Diabetes Awareness and Outreach in the Latino Community
6. Whole Foods Market(R) Donates $25,000, for Midwest Farmers - Hoping to Match an Additional $10,000, via Customer Donations
7. Eating AGE-Rich Foods Causes Dysfunction Linked to Heart Disease
8. Whole Foods Market(R) Helps Shoppers Understand the Benefits of Natural Cosmetics
9. Pressure to Promote Healthier Eating to Cause Minor Growing Pains for Kids Licensed Foods and Beverages
10. Food 4 Less/Foods Co Pink Tag Campaign to Raise $150,000 for Breast Cancer Awareness in October
11. Healthy Living Made Easy with New Diabetes Foodsmart e-Newsletter
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/22/2017)... ... March 22, 2017 , ... Last year, 43 million gallons of ... of Agriculture report. While excess dairy can be caused by several factors, one ... is the inability to properly digest lactose, a sugar found in milk and milk ...
(Date:3/22/2017)... , ... March 22, 2017 , ... ... serves communities throughout north Jersey and the New York metropolitan region, is embarking ... regional support for homeless families. , At present, more than two and a ...
(Date:3/22/2017)... ... March 22, 2017 , ... The Vanderbeck Agency, a Long Island firm ... region, is embarking on a combined charity effort with the Great Neck Breast Cancer ... 25 years, the Great Neck Breast Cancer Coalition has worked to support breast cancer ...
(Date:3/22/2017)... City, OK (PRWEB) , ... March 22, 2017 ... ... offering insurance and financial planning services to regional families and business owners, is ... meaningful support to young people in the area. , A growing number of ...
(Date:3/22/2017)... ... March 22, 2017 , ... The Zabbia Insurance Agency, ... families and business owners in the greater Nassau County area, is embarking on ... , Every 3 minutes, someone in America is diagnosed with blood cancer. Every ...
Breaking Medicine News(10 mins):
(Date:3/22/2017)... RADNOR, Pennsylvania , 22. März 2017 ... führende unabhängige und weltweit tätige Anbieter von ... gibt heute den Erwerb von EPL Archives ... biologischer Stoffe, der Kunden im kompletten Zyklus ... bei Verwahrung von Proben, Speicherung von Dokumenten ...
(Date:3/22/2017)... DUBLIN , Mar 22, 2017 Research ... Packaging Market Analysis & Trends - Industry Forecast to 2025" ... ... at a CAGR of around 7.1% over the next decade to ... analyzes the market estimates and forecasts for all the given segments ...
(Date:3/22/2017)... March 22, 2017 Piramal Pharma ... (CDMO), held a special event to introduce the new ... Lexington, Kentucky . The inaugural event was ... Chairman Ajay Piramal, and Piramal Pharma Solutions CEO, ... ...
Breaking Medicine Technology: