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Komen for the Cure Launches 'Presidential' Campaign
Date:9/26/2007

Outreach Efforts Will Raise Breast Cancer Awareness in New Hampshire and

Seek Presidential Candidates' Support for Stronger National Policies

MANCHESTER, N.H., Sept. 26 /PRNewswire-USNewswire/ -- Susan G. Komen for the Cure has announced the launch of a public policy campaign aimed at educating and mobilizing New Hampshire voters and challenging the 2008 Presidential candidates to make breast cancer a priority -- in their platforms, and for the country.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

Komen for the Cure has produced a radio message which will be distributed to stations across New Hampshire to help raise the profile of breast cancer in the state. The organization is also mailing postcards to over 50,000 registered voters, encouraging them to ask the candidates where they stand on key breast cancer priorities and to "vote for the cure."

"New Hampshire has been hard hit by breast cancer and low-income women and women of color have been hit the hardest. We need to close the gaps in research, policy and access to quality care that make breast cancer deadlier for some women," said Komen President and CEO Hala Moddelmog. "Asking all the Presidential candidates to make the fight against breast cancer a priority is essential to achieving a better national breast cancer policy."

On November 6th, Komen is inviting all spouses of Presidential candidates to participate in a discussion with elected officials, doctors, scientific researchers, advocates and breast cancer survivors about the importance of health care and breast cancer research. The Leadership Forum on Breast Cancer will be held at Dartmouth-Hitchcock's Norris Cotton Cancer Center.

The New Hampshire effort is part of Komen's I Vote for the Cure(TM) campaign (http://www.ivoteforthecure.org) which challenges the candidates to address three critical, commonsense goals: 1) More Research -- and better ways to ensure that critical advances in the laboratory reach patients; 2) Free Screening -- so that every low-income, uninsured, and underinsured woman in America has access to early detection and 3) Treatment for all -- to make sure that all women diagnosed with breast cancer have access to high quality treatment.

"New Hampshire voters play a special role is selecting the next President," said Rebecca Gray, volunteer and former President, VT-NH Affiliate of the Susan G. Komen for the Cure. "Let's use that unique opportunity -- and the power of millions of survivors and their loved ones who are affected by breast cancer -- to make the fight against this disease a top priority in the White House."

In the United States, a woman has about a 13 percent risk -- or one in eight -- of developing breast cancer in her lifetime. Low-income women are more likely to be diagnosed with late-stage breast cancer and are three times more likely to die from the disease.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I'M AWARE.


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SOURCE Susan G. Komen for the Cure
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