Navigation Links
Knowledge Networks Expands in Pharma Research With Acquisition of CMR
Date:12/15/2009

MENLO PARK, Calif., Dec. 15 /PRNewswire/ -- Knowledge Networks is significantly expanding its position in the pharmaceutical and bio-tech research market with the acquisition of CMR (Caduceus Marketing Research). Over the past 11 years CMR has built and grown a panel, the Physicians Consulting Network (PCN®), which now includes 70,000 U.S. physicians, and allied healthcare professionals covering both primary care and hard-to-reach specialties. The Mount-Arlington, NJ-based company offers both full-service market research services to pharmaceutical manufacturers and direct access to its panel to other analyst firms.

In 2008, pharmaceutical market research accounted for 16% of global market research spending and has remained one of the few growing sectors in 2009. Since its inception in 1999 Knowledge Networks has developed a solid presence in this industry through analytically driven research for several of the largest global pharmaceutical manufacturers. CMR's products and capabilities for identifying opportunities, tracking trends, and evaluating messages for specialty Rx products are a complement to KN's segmentation and positioning expertise.

In addition, CMR brings unique measurement techniques in specialty and oncology categories that are not well served by syndicated methods. CMR's PCN® panel, with its broad coverage of the physician universe, will allow KN to conduct more extensive custom research in areas such as the usage of oncology regimen drugs and other specialty products.

"CMR's assets, people, and client focus are extremely compatible with KN's," said Simon Kooyman, CEO of Knowledge Networks. "The ability to understand physician practices and attitudes - especially difficult in specialties like oncology - has become an imperative for pharma marketers. In addition, CMR's focus on quality - from panel representativeness and management to survey design, client service and reporting - mirrors our own. We welcome the CMR team and look forward to bringing our combined capabilities to all of our clients."

Jim Vielee, head of CMR, observed, "Knowledge Networks will bring a host of benefits to our clients, broadening our offerings and giving us a stronger foundation to support CMR's business with both manufacturers and researchers. KN's positioning and exceptional reputation dovetail with our high-quality, in-depth approach, and we know that our capabilities will open new doors for clients."

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in government, academia, and business. We work closely with clients to create sound public policies, accurate social science research, healthy consumer-brand connections, and effective marketing and advertising. We have established respected practices in government & academic studies, media, marketing, and advertising. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel® - the only available probability selected, nationally representative Internet panel.

For more information, contact David Stanton (Vice President, Marketing Communications) at dstanton@knowledgenetworks.com or (908) 497-8040.

SOURCE Knowledge Networks


'/>"/>
SOURCE Knowledge Networks
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Study highlights lack of patient knowledge regarding hospital medications
2. Physicians knowledge of childhood food allergies needs room for improvement
3. TransUnion Survey Finds Patients Want More Transparency in Hospital Bills and Knowledge of Charity Care Programs
4. DDL's 'Packaging Quizzler' Tests Medical Device Packaging Professionals' Knowledge on Appropriate Humidity Used for Accelerated Aging
5. Government of Canada supports scientific research to deepen knowledge of H1N1 flu virus
6. Aurora BayCare Acknowledged as the Nations First Emergency Center of Excellence
7. FDA Acknowledges Mistakes in Knee-Device Approval
8. IPRO Wins Knowledge Transfer/Implementation Federal Contract From AHRQ
9. ESMO Online Innovation Helps the Oncology Community Share Knowledge and Enhance Practice
10. Oral Health Knowledge Gap Contributes to Childrens Issues
11. Survey Shows At-Risk Men Lacking In Prostate Cancer Knowledge
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... March 24, 2017 , ... ... at the same time by providing Prehospital Trauma Life Support (PHTLS) course scholarships ... world’s premier prehospital trauma education developed in cooperation with the American College of ...
(Date:3/24/2017)... (PRWEB) , ... March 24, 2017 , ... ... from third world countries to hospitals in the United States, it’s a threat ... on the current obstacles facing infection prevention and offers strategies for the healthcare ...
(Date:3/24/2017)... , ... March 24, 2017 , ... The Radiology ... Quest Awards . The annual awards, now in their 12th year, are among the ... the winners. , In 2016, the awards were retooled to recognize achievements in both ...
(Date:3/24/2017)... ... March 24, 2017 , ... Texas Physical Therapy Specialists (TexPTS) ... found at 9618 Huebner Road. The clinic is the group’s 7th location in San ... Dr. Ali Higgins, PT, will provide care from the clinic, which opened March 22, ...
(Date:3/24/2017)... MI (PRWEB) , ... March 24, 2017 , ... ... assistance, financial planning, and related services to families and business owners across eastern ... aimed at feeding regional families struggling with financial difficulties. , The Oxford/Orion FISH ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... Research and Markets has announced the addition of ... Forecast to 2022" report to their offering. ... The global wound care market was worth $24,482.9 ... of 6.7% during 2016-2022 Among the various wound care products ... the global market in 2015. Among the various applications, surgical wound segment ...
(Date:3/24/2017)... March 24, 2017   The Accreditation Council ... medical affairs in the pharmaceutical industry has appointed ... of a newly formed scientific advisory board. Dr. ... form the first ever medical affairs think tank ... information about the ACMA, please visit  www.medicalaffairsspecialist.org .  ...
(Date:3/24/2017)... YORK , March 24, 2017 FinancialBuzz.com News ... Medical cannabis products ... View Research, Inc., projects that the global medical cannabis market will reach ... is a major market for the new growing industry. By ... place to legally buy and sell medical cannabis. More conservative states like ...
Breaking Medicine Technology: