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KnowYourTeeth.com Launches as the Internet's New Go-To Resource for 'All Things Dental'
Date:1/7/2009

Research Shows Moms Seek Quality Online Tools

To Manage Family's Dental Care and Oral Health

Academy of General Dentistry Creates Comprehensive Web Portal

CHICAGO, Jan. 7 /PRNewswire-USNewswire/ -- Everyone knows that Moms are the ones who make most decisions in American households today. So it's no wonder that, when it comes to a family's overall dental and oral health care, "Mother knows best." But until now, busy Moms were not sure where to turn for help in finding such information.

Thanks to the nation's leading association of general dentists, the Academy of General Dentistry (AGD), KnowYourTeeth.com is now "the Internet's single, go-to resource and authority for all things dental," said the group's President Paula Jones, DDS, FAGD. Earlier this month, the AGD launched the new Web portal in an attempt to meet a growing need for accurate, accessible information in user-friendly formats.

"The rise in disturbing dental trends, such as energy drinks and other beverages that have led to increased tooth decay and the erosion of tooth enamel, coupled with the growing desire to have a perfect and whiter smile, has consumers asking questions like never before," Jones said. She explained that the association chose mothers and families as their initial target for the portal, with college graduates and individuals moving to a new city not far behind.

According to a recent study commissioned by the AGD and conducted by C&R Research, Inc., Chicago, 90 percent of Moms decide who becomes their child's dentist, yet 50 percent have not found a reliable online source they trust for dental information. The study, which queried 450 mothers of kids aged 3 to 12, also revealed that more than 30 percent of Moms said they would turn to a reputable source of high-quality dental information if one existed.

The most pressing questions Moms have inclu
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SOURCE Academy of General Dentistry
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