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Knome Selects Sterling Communications as Agency of Record
Date:8/3/2009

LOS GATOS, Calif., Aug. 3 /PRNewswire/ -- Sterling Communications Inc., an independent, full-service, high-tech public relations agency, today announced the addition of Knome to its client portfolio of industry-leading technology companies. A recognized pioneer in the burgeoning personal genomics field, Knome has turned to Sterling to create a communications strategy that will significantly enhance awareness with both consumers and the scientific research community. Overall, Knome aims to educate the public on the importance of expert interpretation in genomic sequencing.

"As our services are becoming affordable to a much larger audience, we feel a responsibility to open conversations with multiple stakeholders around the positive impact consumer education and awareness of genetic information can have on health and well-being," said Jorge Conde, Knome's co-founder and CEO. "We were looking for a strategic communications partner with deep experience in developing nascent markets, and Sterling was an ideal fit. We believe the team's strategic counsel will not only enhance awareness of Knome, but also help accelerate the overall rate of innovation in personal genomics."

"We're delighted to be assisting Knome in the march toward truly personalized medicine," said Marianne O'Connor, Sterling's president and CEO. "Boston is at the epicenter of genetic research and Knome is clearly a central player in this emerging market. The company has it all: the right vision and approach, an enviable pedigree and the unique ability to interpret sequenced DNA in ways that will benefit both individuals and society as a whole over time. This is every bit as exciting as the early days in the computer industry, and that's saying a lot."

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