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Kiss 'One-Size-Fits-None' Goodbye: Archi-Tech Systems Offers First SFA Solution Targeted to Pharmaceutical Sales Organizations
Date:6/3/2008

Delivers Customized Business Intelligence for Sales Teams, Integrating Call

Data with Relevant Prescriber Metrics, Sales Alignments, and More

WEST TRENTON, N.J., June 3 /PRNewswire/ -- Archi-Tech Systems, a leading provider of analytics and reporting solutions for pharmaceutical data, today introduced one of the first call capture and reporting solutions built specifically with pharmaceutical companies in mind. Archi-Tech SFA provides a simple, cost-effective approach to accessing customized business intelligence, eliminating the need for pharmaceutical sales organizations to invest in large-scale CRM and SFA installations that are typically overpriced, underutilized, and inflexible.

"SFA solutions that don't have a vertical focus on the pharmaceutical industry make it difficult for companies to effectively capture and use information gleaned from field efforts -- with data that is often meaningless on its own, or delivered as archaic, cumbersome reports," explained Prashant Kohli, Vice President of Sales and Marketing for Archi-Tech. "We've worked closely with the data and with our pharmaceutical clients to provide a solution that is intuitive to their needs -- helping them better manage and close leads, optimize sales call planning, track performance, and streamline field reporting."

Unlike generic SFA solutions, Archi-Tech SFA is tuned to exact business needs -- mapping metrics, terminology, reports, and rules to specific goals, and integrating call data with other relevant data including prescriber metrics, sales alignments, market definitions, target indicators, and third-party syndicated data. It's easily deployed in a few weeks, with an easy-to-administer, SQL-based relational database, dedicated Web server, and Web interface, all with customizable fields and screens.

About Archi-Tech

Archi-Tech Systems is a leading provider of solutions for instant analytics and powerful reporting for pharmaceutical sales, marketi
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SOURCE Archi-Tech Systems
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