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Kiplinger's Long-Term Care Consumer Video Sponsored by John Hancock Life Insurance Company Wins National Aegis Award
Date:2/13/2008

BOSTON, Feb. 13 /PRNewswire-FirstCall/ -- "Who Cares: Kiplinger's No- Nonsense Look at Long-Term Care," a consumer education video sponsored by the long-term care department of John Hancock Life Insurance Company, has won an Aegis Award for excellence in film and video.

The Aegis Awards, one of the oldest and most respected video/film production contests in the United States, is the only competition that features true peer judging by professionals who work in the video/film industry every day.

Written and produced by Kiplinger Washington Editors and Baney Media Inc., "Who Cares" is an educational personal finance video on long-term care that covers what it is, how it's delivered, how much it costs and how to pay for it. It is designed to be an informative, consumer-friendly review that encourages people to prepare for the possibility of someday needing this care.

Judges consider whether the content of an entry is well structured, holds the viewer's interest, uses professional techniques, and has high production values. Each production is independently screened by Aegis judges and rated on ten judging criteria including: directing, script writing, videography and lighting, editing, sound (including, music, interviews, sound fx, etc.), visual design (graphics, titles, and animation), on-camera and voice-over performances by talent (interviewers, hosts, narrators), content and structure, overall experience and effectiveness of presentation

"Long-term care is a serious issue today for individuals and our country," said Laura Vail Wooster, AVP of Marketing at John Hancock Long-Term Care. "We're very proud of the Kiplinger's video and the recognition it has received. We know it will go far in helping consumers understand this important issue."

Long-term care services are received by 12 million people today.(1) Caregiving by family members can take a toll on those individuals' finances, family life and work life. The cost of care c
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SOURCE John Hancock Long-Term Care
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