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Kiplinger Unveils Educational Video on Long-Term Care
Date:10/23/2007

care educational efforts over the past 15 years. "We've recently conducted research that suggests that Americans still lack basic knowledge about long-term care," said Laura Moore, president, John Hancock Long Term Care Insurance. In fact, the survey found that a majority of respondents failed a 14-question quiz on LTC basics, with most answering only six correctly.

"Knowing that information can help people to address the situation and potentially create a much better outcome, we were pleased to support the development of Kiplinger video and are using it, along with our research, to raise awareness about long-term care," said Moore.

The video will be the centerpiece of a new Long-Term Care Center on the Kiplinger Web site (http://www.kiplinger.com) and will also be available on the John Hancock website (http://www.johnhancocklongtermcare.com). It also will be given to John Hancock's long-term care insurance field force to be shared with clients. The firms are working on additional national distribution opportunities.

The long-term care video was Kiplinger's first recent foray into developing educational material in a longer format video. "We've been thinking about video as another means -- in addition to our print and online publications -- to making reliable personal finance information available to the public," said Kiplinger.

Kiplinger's Personal Finance magazine has been providing millions of Americans with down-to-earth advice on managing their money and achieving financial security since 1947. Along with Kiplinger.com, it is a highly trustworthy source of information on saving and investing, taxes, credit, homeownership, paying for college, retirement planning, car buying and many other personal finance topics.

(1) The Caregiving Project for Older Americans, "Caregiving in America" 2007


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SOURCE Kiplinger
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