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Kiplinger Unveils Educational Video on Long-Term Care
Date:10/23/2007

'Kiplinger's No-Nonsense Look at Long-Term Care' To Be Cornerstone of

National Educational Effort by John Hancock

First in new business line of educational products

WASHINGTON, Oct. 23 /PRNewswire-FirstCall/ -- Kiplinger today unveiled an educational personal finance video on long-term care that covers what it is, how it's delivered, how much it costs and how to pay for it. "Kiplinger's No- Nonsense Look at Long-Term Care," written and produced by Kiplinger Washington Editors, is designed to be an informative, consumer-friendly review to help people prepare for the possibility of someday needing this care.

"There's no question, long-term care is a serious issue today for individuals, businesses and our country," said Knight Kiplinger, "and the issue is only going to grow. We felt we were in a unique position to be able to create an honest, unbiased review of what can be a difficult subject. This is the kind of straightforward, "so what?" journalism our magazine has been practicing for 60 years.

"We like to say we put the 'personal' in personal finances," Kiplinger continued, "which is why our video mixes expert advice with real-life stories of families who are living long-term care."

Long-term care services are received by 12 million people today (1). Care giving by family members can take a toll on those individuals' finances, family life and work life. The cost of care can be expensive - whether the care is received at home or in a nursing home. Planning can make a dramatic difference in the ability to have options when the time comes for care, as well help relieve some of the burden of family caregivers. In the next few decades, as costs continue to rise and the number of people needing care rises dramatically as the Baby Boomers age, planning for one's care will grow in importance.

The Kiplinger video was underwritten by John Hancock Life Insurance Company, which has undertaken many long-term
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SOURCE Kiplinger
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