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King of Talk Celebrates Milestone With Quaker, The King of Hearts
Date:2/25/2008

"When I had my heart surgery it really was a wake-up call. Not only was I shocked at the number of people who couldn't afford life-saving heart treatment, but I also learned about the controllable risk factors associated with heart disease," said Larry King, founder of the Larry King Cardiac Foundation. "With Quaker's support, this contribution means we're able to save lives and promote heart healthy living."

Quaker and Larry King National Print Ad

As part of the campaign, Ginger Lee Martin of Arkansas entered the Smart Heart Challenge sweepstakes and won the chance to appear in a Quaker Oatmeal national newspaper ad with Larry King that is running this month. Martin, who has a history of family heart disease, made several lifestyle and dietary changes including signing up to the take the Smart Heart Challenge to help lower her cholesterol. She joins other real-life success stories featured in Quaker's 10-year "Real People" advertising campaign.

Visit http://www.QuakerOatmeal.com to take the Smart Heart Challenge and manage your progress with coaching advice and tips from real people who have achieved real results.

About the Quaker Smart Heart Challenge

The Quaker Smart Heart Challenge is an initiative backed by 40 years of research that encourages people to make simple lifestyle changes such as exercising and eating right, including eating a good-sized bowl of Quaker Oatmeal for 30 days as part of a low-saturated fat diet to help lower cholesterol.* Over the last 10 years, the Quaker Oatmeal Smart Heart Challenge has helped people nationwide proactively manage their cholesterol. Quaker Oatmeal was one of the first companies to embrace consumers' real life successes with the Challenge, inspiring others to lower their cholesterol and help reduce their risk of heart disease.

About Quaker Oatmeal

In 1997, the U.S. Food and Drug Administration granted the fi
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SOURCE Quaker Oats
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