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King Launches Painbalance: Educational Initiative to Help Reduce the Burden of Pain
Date:2/3/2010

PainBalance® Provides Comprehensive Online Resource for Healthcare Professionals.

Bristol, TN (PRWEB) February 3, 2010 -- King Pharmaceuticals, Inc. (NYSE:KG) today launched PainBalance, a new educational initiative which provides quality information, practical tools, and essential resources to healthcare professionals and others, helping them provide optimal, appropriate care for all patients with pain. An estimated 50 million Americans live with chronic pain,1 more than the number of people with diabetes, heart disease, and cancer combined.2-5 Chronic pain is a serious, undertreated public health problem, and uncontrolled pain costs an estimated $100 billion in the U.S. each year.6

“Patients with chronic pain often needlessly suffer because they are not getting appropriate treatment,” said Dr. Lynn Webster, Co-Founder and Medical Director of Lifetree Clinical Research in Salt Lake City, Utah. “It is time to change that by helping healthcare professionals better understand the proper pain management that can allow more patients to enjoy quality, pain-free lives.”

At the heart of the PainBalance educational initiative is a unique, comprehensive Web site, www.painbalance.org, that offers a broad range of information and tools to help healthcare professionals better understand all aspects of pain management. PainBalance has been developed through the efforts of leaders in the field of pain management, and is supported by King Pharmaceuticals, Inc.

“Too often pain patients and in particular those with chronic pain continue to suffer because of sub-optimal pain management,” said Eric Carter, Ph.D, M.D., Chief Science Officer at King Pharmaceuticals, Inc. “We are supporting the launch of PainBalance to better equip healthcare professional
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