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King Features Syndicate and Changing Times Vitamins Sign Licensing Agreement for Popeye(R) the Sailor Man in the Water Drink Category.
Date:11/19/2008

SCOTTSDALE, Ariz., Nov. 19 /PRNewswire-FirstCall/ -- Changing Times Vitamins, Inc., (Pink Sheets: SGTB) announced today that they have signed a licensing agreement with King Features Syndicate, Division of Hearst Corporation, one of the nation's largest diversified media companies. The license gives Changing Times Vitamins (CTV) the right to produce and sell a line of water drinks and to use Popeye(R) and associated characters for sale and promotion of these products. CTV previously used the Popeye image in a cartoon commercial shown during this past Summer Olympics for its RecoveryX sports/energy drink with great success. CTV intends to introduce new Popeye Water for children in the very near future. Additional information can be found at http://www.RecoveryX.com .

Brian Jensen, spokesperson for CTV stated, "Popeye is an American icon and is known and loved throughout the world, and we're thrilled to be using him with our entrance into the children's sector of the drink market. We also plan to do joint commercials with Popeye and our sports/energy drink RecoveryX, using baseball superstar Manny Ramirez as our lead spokesperson."

About Popeye

Since his first appearance in 1929, Popeye the Sailor Man has evolved into one of the most recognizable pop icons in the world and a powerhouse in entertainment and merchandising. Popeye the Sailor Man and his pals have been sought after as spokes-characters, advertising some of the world's best-known brands in print and television campaigns around the world, including Pepsi, Kimberly-Clark, Duracell, Mazda, Toyota, MasterCard, B.F. Goodrich and Xenical. Now the No. 1 licensed character food brand in the world, the world-famous mariner has approximately 500 licensees in 50 countries who produce everything from dolls, toys, apparel and accessories, computer games and software to statues, stationery, postage stamp
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SOURCE Changing Times Vitamins, Inc.
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