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Kinetix Creates Innovative Online Model to Engage and Educate Healthcare Professionals
Date:4/2/2008

The Kinetix Group And Digital Peach Interactive Group Unite To Develop

Specialty Engagement Networks To Improve Women's Healthcare

NEW YORK, April 2, 2008 /PRNewswire/ -- The Kinetix Group, a company comprised of multiple specialized and related businesses focused on life sciences marketing consulting and solution development, announced today a unique partnership that will engage, connect and educate healthcare professionals through online specialty engagement networks. Kinetix has entered an exclusive agreement with Digital Peach Interactive Group, a full- service interactive agency that offers web-based strategy and solutions, to develop online healthcare professional communities.

The first of the online communities launched by the Kinetix and Digital Peach partnership is the Ob/Gyn Alliance, http://www.obgynalliance.com, an online network of Ob/Gyn practices throughout the U.S., founded in 2007 by Dr. Andrea Lukes, MD, MHSc, FACOG. Members of the physician-only Ob/Gyn Alliance share a common goal of improving healthcare for women and enhancing practices through primary care knowledge, information and training on best practices and new procedures/devices, and access to research information.

"This innovative online model created by Kinetix provides physicians with unprecedented access to the healthcare community, including opportunities for discussion and feedback, physician engagement through online education programs, and assistance with recruitment for clinical trials," said Dr. Andrea Lukes, Founder and Chair of the Ob/Gyn Alliance. "We're thrilled with success of the Ob/Gyn Alliance since our launch in October -- we have approximately 4,500 physician members and offer a wide range of valuable information. I am excited by the impact we can have on improving women's healthcare and enhancing practices across the U.S."

Kinetix has conducted extensive health professional research resulting in a rollout plan to launch additional networks focused on other facets of women's health. In the coming months, launches of networks for women and cardiovascular disease, HIV and digestive health are expected.

For more information on the partnership between Kinetix and Digital Peach or the Ob/Gyn Alliance, contact Lisa Bloom at 646-638-1880 or visit http://www.obgynalliance.com.

The Kinetix Group is a company comprised of multiple specialized and related businesses focused on life sciences marketing consulting and solution development. Kinetix builds exclusive, proprietary communication channels and implements innovative marketing programs for pharmaceutical clients. Kinetix' unique combination of marketing and education expertise, organizational partnerships, key opinion leader relationships, precise targeting, and expert logistics management enable us to deliver customized solutions that connect clients to the most diverse network of providers and consumers. For more information on The Kinetix Group and its businesses, visit http://www.thekinetixgroup.com.

Digital Peach Interactive Group is a full-service interactive agency that offers Internet Strategy, Website Design, Web Application Development, Online Marketing and Web Hosting services to clients nationwide from offices in Atlanta, Georgia. For more information about Digital Peach, please visit http://www.digitalpeach.com.


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SOURCE The Kinetix Group
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