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Kinetix Creates Innovative Online Model to Engage and Educate Healthcare Professionals
Date:4/2/2008

The Kinetix Group And Digital Peach Interactive Group Unite To Develop

Specialty Engagement Networks To Improve Women's Healthcare

NEW YORK, April 2, 2008 /PRNewswire/ -- The Kinetix Group, a company comprised of multiple specialized and related businesses focused on life sciences marketing consulting and solution development, announced today a unique partnership that will engage, connect and educate healthcare professionals through online specialty engagement networks. Kinetix has entered an exclusive agreement with Digital Peach Interactive Group, a full- service interactive agency that offers web-based strategy and solutions, to develop online healthcare professional communities.

The first of the online communities launched by the Kinetix and Digital Peach partnership is the Ob/Gyn Alliance, http://www.obgynalliance.com, an online network of Ob/Gyn practices throughout the U.S., founded in 2007 by Dr. Andrea Lukes, MD, MHSc, FACOG. Members of the physician-only Ob/Gyn Alliance share a common goal of improving healthcare for women and enhancing practices through primary care knowledge, information and training on best practices and new procedures/devices, and access to research information.

"This innovative online model created by Kinetix provides physicians with unprecedented access to the healthcare community, including opportunities for discussion and feedback, physician engagement through online education programs, and assistance with recruitment for clinical trials," said Dr. Andrea Lukes, Founder and Chair of the Ob/Gyn Alliance. "We're thrilled with success of the Ob/Gyn Alliance since our launch in October -- we have approximately 4,500 physician members and offer a wide range of valuable information. I am excited by the impact we can have on improving women's healthcare and enhancing practices across the U.S."

Kinetix has conducted extensive health profess
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SOURCE The Kinetix Group
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