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Kimberly-Clark Teams Up With Sports Legends to Launch 'The Depend Campaign to End Prostate Cancer'
Date:6/15/2009

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"I know men can be apprehensive about talking to their doctor about their prostate health for obvious reasons," said Dawson. "My hope is that people will hear my story, and it serves as a catalyst for men to start having those conversations because when it's caught early, prostate cancer is not only treatable, but beatable. I'm living proof."

Men and their families are encouraged to visit the campaign's online presence on Depend.com and browse through the Resource Library - a comprehensive database of articles, essays and tools to help them ask the right questions and make smart decisions about their prostate health. The site will be updated throughout the campaign with valuable statistics and an array of other campaign content including video testimonials from all five of the campaign's ambassadors.

"Our hope for future generations is that prostate cancer becomes a thing of the past," said Skip Lockwood, Chief Executive Officer of ZERO - The Project to End Prostate Cancer. "We commend Kimberly-Clark and the Depend brand for their commitment to helping us eradicate this disease."

Depend products including Guards for Men and the new Depend Underwear for Men continue to serve as valued resources for those recovering from prostate health issues, helping them maintain a normal and active lifestyle.

K-C is the clear leader in the approximately $1.2 billion adult incontinence category in North America. The company's Depend and Poise brands hold a combined market share in excess of 50 percent. For more information about Depend products or "The Depend Campaign to End Prostate Cancer," visit www.depend.com.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the w
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SOURCE Kimberly-Clark Corporation
Copyright©2009 PR Newswire.
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