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Kimberly-Clark Teams Up With Sports Legends to Launch 'The Depend Campaign to End Prostate Cancer'
Date:6/15/2009

assadors. All five men will share their personal stories, interact with consumers online at Depend.com and participate in various marketing communications activities which will encourage men to be proactive about their prostate health.

"More than 3.8 million men across the United States are currently managing some form of incontinence, and the vast majority became afflicted as a result of a prostate-related issue," said Andrew Meurer, Vice President of Kimberly-Clark North American Feminine and Adult Care. "The Depend brand has been for 25 years, and will continue to be, an important resource for men recovering from prostate health issues. We're proud to team with ZERO and this group of sports legends to educate men on treatment and prevention options, but more importantly work to eliminate this condition outright."

Prostate cancer is the second-leading cause of male cancer-related deaths in the U.S., with an estimated 27,360 fatalities in 2008. It is also the single most diagnosed non-skin cancer among African-Americans and Hispanics. However, while prostate cancer is among the most prevalent forms of cancer, since 2005, nearly 100 percent of men diagnosed with the disease in its early stages are still alive five years later.

"As an African-American male and someone with a long history of prostate cancer in my family, I knew my likelihood of contracting the disease was significant," Griffey, Sr. said. "Luckily, I was educated about the risks and visited my doctor every year. So when I was ultimately diagnosed with the disease in 2006, we were fortunate enough to catch it in its early stages, and it saved my life. That's why I'm happy to team with Depend and ZERO to share my story with other men."

Early detection remains a critical step to surviving prostate cancer, and several factors, including proper diet and exercise, can decrease a man's probability of becoming afflicted.

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SOURCE Kimberly-Clark Corporation
Copyright©2009 PR Newswire.
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