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Kimberly-Clark Teams Up With Sports Legends to Launch 'The Depend Campaign to End Prostate Cancer'
Date:6/15/2009

Brand unveils four-month awareness campaign featuring Len Dawson, Ken Griffey Sr., Jim Colbert, Joe Cortez and Rod Woodson to support partnership with ZERO - The Project to End Prostate Cancer

DALLAS, June 15 /PRNewswire-FirstCall/ -- With prostate cancer affecting a staggering one in six men and 192,000 men expected to be diagnosed this year in the United States alone, Kimberly-Clark Corporation (NYSE: KMB) and the Depend brand today announced a strategic partnership with ZERO - The Project to End Prostate Cancer. From now through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a final donation of $250,000 to ZERO*. The contribution will help to fund education for patients, free screenings for those at risk and research to discover a cure.

Coinciding with Men's Health Awareness Week and Father's Day, K-C has also introduced "The Depend Campaign to End Prostate Cancer," a four-month prostate health awareness effort which begins today and will culminate in September during Prostate Cancer Awareness Month. The campaign will aim to educate men and their families about the risks associated with prostate cancer and the benefits of early detection in an overall effort to enhance awareness and bring an end to the disease.

As part of the program, the Depend brand has aligned with a team of sports legends who each have a unique experience with prostate cancer. Survivors of the disease, including golf's Jim Colbert, former baseball star and ZERO board member Ken Griffey, Sr., Pro Football Hall of Famer Len Dawson and World Boxing Hall of Fame referee Joe Cortez, will join Pro Football Hall of Fame Class of 2009 inductee Rod Woodson, who at age 44 has pledged to get screened for the disease for the first time, as campaign amb
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SOURCE Kimberly-Clark Corporation
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