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Kimberly-Clark Launches DentaBurst(TM) Freshening Teeth Cleaners
Date:1/29/2008

the dental aisle.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people-nearly a quarter of the world's population-trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 135-year history of innovation, visit http://www.kimberly-clark.com.

SUPPORT OF CLAIMS

-- Generation Y most conscious of fresh breath from any age group

Source: "Interest in fresh breath highest among 18-24 year olds" - Oral

Care: The Consumer, US, June 2007, Global Information Incorporated

-- In the mature oral care market...potential room for growth in new

"fun" products

Source: Oral Care: The Consumer, US, June 2007 Global Information

Incorporated

-- Gums and mints mask bad breath

Source: Focus group consumer research


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SOURCE Kimberly-Clark
Copyright©2008 PR Newswire.
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