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Kimberly-Clark Launches DentaBurst(TM) Freshening Teeth Cleaners
Date:1/29/2008

- On-the-Go Fresh Breath Alternative Helps You Be Ready with that Confident

Smile -

ROSWELL, Ga., Jan. 29 /PRNewswire-FirstCall/ -- Kimberly-Clark is launching DENTABURST(TM) Freshening Teeth Cleaners, an effective way to clean teeth and freshen breath on-the-go. Unlike mints or gum, DentaBurst(TM) Freshening Teeth Cleaners remove plaque from the surfaces of teeth, leaving them feeling smooth and clean.

A great smile is recognized as a critical health and beauty essential. Like good skin and hair, a great smile is a sign of health and beauty -- a seemingly effortless enhancement to your appearance.

"But brushing on-the-go is awkward and inconvenient and most gums and mints just mask bad breath and don't clean your teeth," says Stephanie Earley, Market Manager for DentaBurst(TM). "DentaBurst invigorates your mouth for a clean, fresh, confident smile anytime, anywhere."

DentaBurst(TM) Freshening Teeth Cleaners is available in mint or cinnamon flavors. An intense burst of flavor freshens breath. Each DentaBurst(TM) is individually wrapped, and smaller than a credit card to allow busy people a convenient way to clean teeth and freshen breath anytime, anywhere. DentaBurst(TM) debuts in a 12-pack with a selection of contemporary package designs to fit an individual's sense of style.

"Generation Y-ers have opportunities every day to meet new people, make great impressions, and experiment with new things, and they know their appearance makes a difference," says Bruce Williamson, director of marketing for Kimberly-Clark. "In our research, teens and young adults have told us they love DentaBurst for its ability to clean teeth and freshen breath for a confident smile. We believe DentaBurst should be a part of their beauty routine."

DentaBurst(TM) Freshening Teeth Cleaners is currently available nationwide at Target Stores, CVS/Pharmacy, Walgreen's, Rite Aid and many grocery stores. Look for it in the dental aisle.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people-nearly a quarter of the world's population-trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 135-year history of innovation, visit http://www.kimberly-clark.com.

SUPPORT OF CLAIMS

-- Generation Y most conscious of fresh breath from any age group

Source: "Interest in fresh breath highest among 18-24 year olds" - Oral

Care: The Consumer, US, June 2007, Global Information Incorporated

-- In the mature oral care market...potential room for growth in new

"fun" products

Source: Oral Care: The Consumer, US, June 2007 Global Information

Incorporated

-- Gums and mints mask bad breath

Source: Focus group consumer research


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SOURCE Kimberly-Clark
Copyright©2008 PR Newswire.
All rights reserved

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