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Kimberly-Clark Launches DentaBurst(TM) Freshening Teeth Cleaners
Date:1/29/2008

- On-the-Go Fresh Breath Alternative Helps You Be Ready with that Confident

Smile -

ROSWELL, Ga., Jan. 29 /PRNewswire-FirstCall/ -- Kimberly-Clark is launching DENTABURST(TM) Freshening Teeth Cleaners, an effective way to clean teeth and freshen breath on-the-go. Unlike mints or gum, DentaBurst(TM) Freshening Teeth Cleaners remove plaque from the surfaces of teeth, leaving them feeling smooth and clean.

A great smile is recognized as a critical health and beauty essential. Like good skin and hair, a great smile is a sign of health and beauty -- a seemingly effortless enhancement to your appearance.

"But brushing on-the-go is awkward and inconvenient and most gums and mints just mask bad breath and don't clean your teeth," says Stephanie Earley, Market Manager for DentaBurst(TM). "DentaBurst invigorates your mouth for a clean, fresh, confident smile anytime, anywhere."

DentaBurst(TM) Freshening Teeth Cleaners is available in mint or cinnamon flavors. An intense burst of flavor freshens breath. Each DentaBurst(TM) is individually wrapped, and smaller than a credit card to allow busy people a convenient way to clean teeth and freshen breath anytime, anywhere. DentaBurst(TM) debuts in a 12-pack with a selection of contemporary package designs to fit an individual's sense of style.

"Generation Y-ers have opportunities every day to meet new people, make great impressions, and experiment with new things, and they know their appearance makes a difference," says Bruce Williamson, director of marketing for Kimberly-Clark. "In our research, teens and young adults have told us they love DentaBurst for its ability to clean teeth and freshen breath for a confident smile. We believe DentaBurst should be a part of their beauty routine."

DentaBurst(TM) Freshening Teeth Cleaners is currently available nationwide at Target Stores, CVS/Pharmacy, Walgreen's, Rite Aid and many grocery stores. Look for it in
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SOURCE Kimberly-Clark
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