Navigation Links
Kimberly-Clark Introduces New Depend Underwear for Men & Women; Unveils Brand's First Gender-Specific Adult Absorbent Underwear

DALLAS, Dec. 15 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation (NYSE: KMB) today announced the evolution of its market-leading Depend brand of incontinence products with the introduction of its first line of gender-specific adult absorbent underwear. The new male and female designs are tailored to fit the unique body shapes of men and women - offering superior fit and protection to help users suffering from incontinence enjoy a full and active life.

Debuting an exclusive, patent-pending design that looks and fits like regular underwear, new Depend Underwear for Men and Depend Underwear for Women will begin replacing the Depend unisex underwear early next year. The new line features customized leg openings contoured to better fit men and women and new positioning of the gender-specific absorbent to provide protection where men and women need it most. As a result, users of the new product will experience enhancements in comfort, discretion and performance.

"Kimberly-Clark and the Depend brand understand the emotional impact incontinence can have on those who suffer from this medical condition," said Andrew Meurer, Vice President of Kimberly-Clark North American Feminine and Adult Care. "As the creator of the adult retail incontinence category and the market leader for more than two decades, we remain committed to delivering innovative product solutions that provide users the confidence and dignity to overcome the withdrawal and other emotionally-debilitating symptoms that can so often result from this condition, as well as help them maintain a normal and active life.

"Our new Depend Underwear for Men and Depend Underwear for Women deliver on that commitment, offering consumers a gender-specific design that provides better comfort, enhanced discretion and superior fit and protection," added Meurer.

Providing a Discretionary Solution to an Aging Population

Today, approximately 41 percent of the more than 77 million Baby Boomers across the country currently serve in a caregiver role for their elderly parents or loved ones and are quickly approaching senior years themselves. The U.S. Census Bureau recently noted that nearly 27 million Americans will more than likely experience incontinence by 2010. More than 19 million Americans suffer from this medical condition today.

Beginning in March, Depend Underwear for Men and Depend Underwear for Women will begin rolling out in North America in eight varieties, including small/medium, large/extra large in both extra and super-plus absorbency for women, and small/medium, large/extra large in super-plus absorbency for men. The new gender-specific product line is also scheduled to launch in various European markets throughout 2009.

To accompany the new line's debut, the Depend brand will also unveil more intuitive packaging for its entire product lineup. With distinctive color coding, a new absorbency scale and a more simplified sizing structure, the new packaging will help make choosing the right product faster and easier for shoppers.

"Our consumer research has found that users and caregivers can be uncomfortable shopping for adult incontinence products," said Mark Cammarota, Depend Brand Director. "Quickly finding the right product remains a vital step in living with incontinence, and with a variety of options on store shelves, our new packaging designs will offer a simpler selection experience at stores."

Beginning in late November, a sticker began appearing on current Depend unisex underwear packages to help introduce Depend Underwear for Men and Depend Underwear for Women. To coincide with the March 2009 debut on store shelves, K-C will roll out the largest integrated marketing campaign in the history of the Depend brand - including TV, print and online advertising, direct mail, in-store trial and more.

K-C is the clear leader in the approximately $1.2 billion adult incontinence category in North America. The company's Depend and Poise brands hold a combined market share in excess of 50 percent. For more information on Depend Underwear for Men and Depend Underwear for Women, visit

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 136-year history of innovation, visit

SOURCE Kimberly-Clark Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Kimberly-Clark Professional Donates Supplies to Assist Columbus, Ind., in Flood Cleanup Efforts
2. Kimberly-Clark Launches DentaBurst(TM) Freshening Teeth Cleaners
3. ConnextionsHealth Introduces Member Transition Services to Assist Health Plans in Efforts to Retain Members During Life Cycle Changes
4. Gems Sensors & Controls Introduces Highly Accurate FDA Compliant Flow Sensor
5. Yulex Introduces Optiprene Medical-Grade Natural Rubber Emulsions Made From Its Safe and Natural Alternative to Hevea Latex
6. ThermoGenesis Introduces New Cell Separation Technology for Veterinary Use at Major Equine Convention
7. Avon-ISI Launches New Web Site, Toll-free Technical Support Line; Introduces ISI as Fire Market Brand
8. Newport Introduces More Resources for Spanish Speaking Plan Participants
9. RF Technologies(R) Introduces Safe Place(R) Usage Program Financing for Its Infant Security, Pediatric Security and ED Safety Solutions
10. DRE Veterinary Introduces Dynamic Flat Panel Monitor
11. EIN News Introduces Brain Cancer News Today; Website Offers Information on Risk Factors, Treatment, Drugs
Post Your Comments:
(Date:11/30/2015)... , ... November 30, 2015 , ... The world of ... harvesting and follicular unit extraction. These techniques and procedures have been in use for ... from hair loss. While Dr. Parsa Mohebi, M.D. has utilized many of these methods ...
(Date:11/30/2015)... Battle Creek, Michigan (PRWEB) , ... November 30, 2015 , ... ... Creek, MI, the American Cancer Society held an annual fundraising event, a 5K walk ... Recovery, a holistic treatment center for substance abuse which is also located in Battle ...
(Date:11/30/2015)... ... November 30, 2015 , ... The presidential race normally deals with political issues ... it a national news story when Donald Trump makes disparaging remarks about Hillary Clinton’s ... more than anyone wants to admit when it comes to how people are viewed ...
(Date:11/30/2015)... Angeles, CA (PRWEB) , ... November 30, 2015 , ... ... star Jessie James Decker made a brave but slightly unusual choice to show her ... returning to her pre-pregnancy form may have been pre-mature. Saying that she didn’t “want ...
(Date:11/30/2015)... ... ... According to Los Angeles bariatric surgeon Michael Feiz, M.D., F.A.C.S., many of ... hunger, but instead by a hormone called ghrelin which (often prematurely) signals to ... aware that weight loss surgery can help patients lose weight by restricting the capacity ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... --  Royal Philips  (NYSE: PHG ; AEX: ... a fully integrated, consultative approach to enhance radiology ... management approaches that combine imaging systems, services, informatics ... delivery and reduce costs. Making its debut at ... Annual Meeting (RSNA) in Chicago ...
(Date:11/30/2015)... CHICAGO , Nov. 30, 2015 Nautilus ... next-generation Radiology Image Management platform ( ). The ... was announced from RSNA 2015 (Radiology Society North America) ... Radiology conference in the U.S. --> ... radiology platform that enables access to radiology studies worldwide ...
(Date:11/30/2015)... (HK$,000)For the Six Months Ended 30 September 2015 2014RestatedChange%Turnover 545,575 , 518,852 ... , 384,242 , 9.8 Hospital ... , (18.3) Medical Insurance Administration Service Income , ... Medical Devices and Accessories Sales , 89,645 , ... , 2,822 , 2,917 , ...
Breaking Medicine Technology: