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Kimberly-Clark Introduces New Depend Underwear for Men & Women; Unveils Brand's First Gender-Specific Adult Absorbent Underwear
Date:12/15/2008

DALLAS, Dec. 15 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation (NYSE: KMB) today announced the evolution of its market-leading Depend brand of incontinence products with the introduction of its first line of gender-specific adult absorbent underwear. The new male and female designs are tailored to fit the unique body shapes of men and women - offering superior fit and protection to help users suffering from incontinence enjoy a full and active life.

Debuting an exclusive, patent-pending design that looks and fits like regular underwear, new Depend Underwear for Men and Depend Underwear for Women will begin replacing the Depend unisex underwear early next year. The new line features customized leg openings contoured to better fit men and women and new positioning of the gender-specific absorbent to provide protection where men and women need it most. As a result, users of the new product will experience enhancements in comfort, discretion and performance.

"Kimberly-Clark and the Depend brand understand the emotional impact incontinence can have on those who suffer from this medical condition," said Andrew Meurer, Vice President of Kimberly-Clark North American Feminine and Adult Care. "As the creator of the adult retail incontinence category and the market leader for more than two decades, we remain committed to delivering innovative product solutions that provide users the confidence and dignity to overcome the withdrawal and other emotionally-debilitating symptoms that can so often result from this condition, as well as help them maintain a normal and active life.

"Our new Depend Underwear for Men and Depend Underwear for Women deliver on that commitment, offering consumers a gender-specific design that provides better comfort, enhanced discretion and superior fit and protection," added Meurer
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SOURCE Kimberly-Clark Corporation
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