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Kimberly-Clark Introduces Kleenex Hand Towels
Date:3/10/2010

"In January, we tested consumer reception of the new Kleenex brand product by debuting it on the QVC shopping channel.  During its first seven minutes of being on-air, we sold approximately 3,000 cases of Kleenex Hand Towels.  A second airing yielded an additional 4,200 cases.  By the time we complete this program we anticipate a total of 14,800 cases being sold on the QVC channel," said Vanevenhoven.

K-C plans to raise national consumer awareness and trial of the new Kleenex Hand Towels this Spring with an integrated marketing program that includes print and TV advertising, direct-to-consumer online communications and blogging outreach, sampling, FSIs, experiential marketing and public relations activities.  

Kleenex Hand Towels will be widely available at major U.S. retail locations in March at a suggested manufacturer's retail price of approximately $3.00 for a box of 60 towels.  

About the Kleenex Brand

The world's first and America's best-selling
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SOURCE Kimberly-Clark Corporation
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