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Kimberly-Clark Introduces Kleenex Hand Towels
Date:3/10/2010

s are a first-of-its-kind solution that leverages K-C's and the Kleenex brand's strengths in translating consumer insights into product design and technology to offer a real alternative to less hygienic, shared bathroom cloth hand towels.

"The Kleenex brand created the facial tissue category more than 80 years ago by offering consumers a replacement for cloth handkerchiefs.  Building on that legacy the brand is now delivering an alternative solution to cloth bathroom hand towels with Kleenex Hand Towels. This new solution represents genuine innovation and a solid growth opportunity for the brand, K-C and our retail customers."

Kleenex Hand Towels performed well in preliminary testing with consumers.  Approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels, and more than 90 percent reacted favorably to how the product and package design looked in their bathrooms.  

"Based on early consumer feedback, we believe Kleenex Hand Towels will receive a positive reception from moms who are germ conscious, appreciate the convenience of disposable paper products, and make a clean and orderly bathroom a top cleaning priority," said Ann Vanevenhoven, Kleenex senior brand manager.


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SOURCE Kimberly-Clark Corporation
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