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Kimberly-Clark Introduces Kleenex Hand Towels
Date:3/10/2010

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In the U.S. alone, people dry their hands on cloth bathroom towels approximately 200 billion times per year.  The Centers for Disease Control and Prevention (CDC) guidelines for hand washing recommends hand drying with a single-use towel, but consumers have not had a practical alternative to traditional cloth hand towels in their home bathrooms – until now.

Kleenex Hand Towels are designed to address this unmet need.  The product's unique, Cottony-Soft base sheet is free of inks, dyes and fragrances and highly absorbent – drying hands effectively, with enough capacity in the brand's proprietary, absorbent Dry-Touch fibers for secondary quick clean-ups around the bathroom sink.  Kleenex Hand Towels' flexible packaging complements bathroom decor and space limitations, allowing the product to be placed on a towel bar or countertop.  The Pop-Up delivery system always keeps one clean, fresh, dry towel conveniently at hand.

"Consumers know that even after they are washed, hands are only as clean as the towel used to dry them," said Gordon Knapp, president, Kimberly-Clark North Atlantic Family Care.  "Kleenex Hand Towel
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SOURCE Kimberly-Clark Corporation
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