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Kilimani Sesame has positive impact on children in Tanzania: Johns Hopkins University study
Date:6/30/2010

There are 8.3 million children who are 5 years and younger living in Tanzania. With limited access to formal education, can media intervention make a positive and significant impact on what these children learn? Sesame Workshop, which produces Kilimani Sesame, the Tanzanian version of Sesame Street, recently commissioned researchers from the Johns Hopkins Bloomberg School of Public Health in full collaboration with a Dar es Salaam-based research team, to examine the effects of a six-week intervention delivering Kilimani Sesame content to 223 children in the rural district of Kisarawe and the city of Dar es Salaam. The article is expected to be published in July in the Journal of Applied Developmental Psychology, and the abstract can be read here: http://dx.doi.org/10.1016/j.appdev.2010.05.002

Kilimani Sesame, which features the feathered and furry Muppets of Sesame Street characters, presents educational objectives that include improving children's basic literacy and numeracy skills, as well as providing knowledge and reducing the stigma related to HIV/AIDS. The study found that children with greater exposure to Kilimani Sesame showed more gains in cognitive, social and health outcomes than those with less exposure. Specifically, children who viewed more Kilimani Sesame content had higher scores on tests of literacy and primary math skills, greater ability to describe appropriate social behaviors and emotions, and knew more about malaria and HIV/AIDS. Children with greater exposure to Kilimani Sesame were also more likely to say an HIV positive child could play with others and that they would invite an HIV positive person into their home to share a meal. These findings remained robust over and above the contribution of factors that are important in predicting these outcomes: child age, child gender, location, general media exposure, and the child's performance in these outcomes
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Contact: Natalie Wood-Wright
nwoodwri@jhsph.edu
410-614-6029
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

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