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Kidz-Med Inc. Receives Large Purchase Order Leading to Substantial Sales Increase at Beginning of Cough and Cold Season

WESTON, Fla., Sept. 8 /PRNewswire/ -- Kidz-Med Inc., a subsidiary of American Scientific Resources, Inc. (Pink Sheets: ASFX) and leading U.S. child health and safety product supplier, has announced that they have received a large Purchase Order for Thermofocus units, leading to a significant increase in Thermofocus sales at the start of the cough and cold season for the first week of September 2009 versus the same period in 2008.

According to the Company's unaudited books, during the first week of September 2008, ASR brought in approximately $270.00 in Thermofocus sales, and this year, during the same week, Thermofocus sales are expected to be approximately $30,800.00, of which the majority is attributed to a large sale from Martin Tsai, the President of the Taiwan Center, Inc. of Flushing, NY. The Taiwan Center is a non profit dedicated to helping the well-being of the public worldwide, particularly Taiwanese, by providing services that will ultimately sustain and enhance their lives. The sales revenues noted were derived online and from Babies "R" Us, with online sales holding the majority of the percentage.

American Scientific's CEO, Dr. Christopher F. Tirotta comments: "The start of the cough and cold season this year is much different from that of last year. Many government agencies worldwide are alerting the public to have emergency plans ready and to include getting safety and emergency preparation kits."

"We are excited to have succeeded in receiving a large PO from the Taiwan Center, and hope that our product continues to be seen as an essential item to include in any pandemic preparatory plan," he continues.

In June, ASR reported a historical achievement of receiving $30,000 in online revenue within a month and a half, attributing the success to PR, social media and SEO/SEM tactics which enabled people to find them as a go-to resource. The Company attributes the week's success to the same efforts.

The Kidz-Med Thermofocus, which was used by medical personnel in Asia during the SARS epidemic (See BBC article:, is an ideal instrument to use to diagnose fevers associated with the flu since it has absolutely no contact with the skin, making for a completely hygienic and non-invasive experience; a reading is taken in a second and the thermometer is clinically proven to be accurate and safe.

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips". Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit or

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

    Ronald Garner
    Investor Hotline:

SOURCE Kidz-Med Inc.
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