Navigation Links
Kids Still See Unhealthy-Food Ads on TV, Study Finds
Date:8/2/2011

TUESDAY, Aug. 2 (HealthDay News) -- American children see fewer food and drink ads on television today, but most of the ads they view are for unhealthy products, a new study says.

The study also found a large jump in children's exposure to TV ads for fast-food restaurants.

The findings suggest food industry self-regulation has done little to reduce children's exposure to ads for unhealthy products, the researchers said.

They examined changes in food, beverage and restaurant TV ads seen by children before and after the Children's Food and Beverage Advertising Initiative was enacted in 2006. Companies in the voluntary program agreed to limit ads for unhealthy foods and beverages that target children 11 years and younger.

From 2003 to 2009, daily exposure to food, beverage and restaurant ads fell by 18 percent among children ages 2 to 5 and by 7 percent among children ages 6 to 11. But in 2009, 86 percent of all TV food and beverage ads targeted at children 11 years and younger still featured unhealthy products high in saturated fat, sugar or sodium.

This percentage was even higher (88 percent) among companies that were part of the voluntary program to limit such ads, the study authors noted.

"Our findings show that industry self-regulation has had limited impact, particularly on the types of products companies continue to advertise," lead researcher Lisa M. Powell, of the University of Illinois at Chicago and Bridging the Gap, a national research program funded by the Robert Wood Johnson Foundation, said in a foundation news release.

"There was greater improvement in ads targeting kids ages 2 to 5, but more limited progress for ads seen by kids ages 6 to 11. And fast-food ads increased substantially -- kids 11 and under are seeing more ads for fast food than any other type of food," she added.

The study was published Aug. 1 in the journal Archives of Pediatrics & Adolescent Medicine.

More information

The American Academy of Pediatrics offers an overview of child nutrition.

-- Robert Preidt

SOURCE: Robert Wood Johnson Foundation, news release, Aug. 1, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Womens Heart Disease Awareness Still Lacking
2. South Carolina Attorney Says Legal Options Still Available To Those Harmed By Chantix
3. PTSD Treatment Still Lacking for Veterans
4. UAB-led study shows simple steps could reduce stillbirths by up to 1 million
5. Be Well Book Launches National Movement to Help Moms Instill Healthy Habits and End Childhood Obesity
6. As Temperature Plummets, Its Still Safe to Exercise
7. Experts call for acceleration of research and interventions for prematurity and stillbirth
8. A Small Grass-roots Non-profit, Announces That They Haven't Gone Away and are Still Alive with Helping the Disadvantaged Children in Ukraine
9. People Still Trust Their Doctors Rather Than the Internet
10. 15 years after ACL knee reconstruction, 84 percent of male patients still highly active, study says
11. Study from CWRU Nursing School finds a year after cardiac event only 37 percent still exercising
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Kids Still See Unhealthy-Food Ads on TV, Study Finds
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs ... College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. ... treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. ...
(Date:6/25/2016)... City, Oklahoma (PRWEB) , ... June 25, 2016 ... ... helping both athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic ... the Oklahoma City area —Johnson is one of the first doctors to perform ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance ... and the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, ... Disease. , Sickle Cell Disease (SCD) is a disorder of the red blood cells, ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, ... and the Road To Recovery® program to drive cancer patients to and from their ... to ensure the highest quality of life and ongoing independence. Getting to and ...
(Date:6/24/2016)... Las Vegas, Nevada (PRWEB) , ... June 24, ... ... their Las Vegas client, The Grove Investment Group (TGIG), has initiated cultivation and ... The Grove, in Las Vegas and Pahrump, Nevada. , Puradigm is the manufacturer ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Capricor Therapeutics, Inc. ... company focused on the discovery, development and commercialization ... in its ongoing randomized HOPE-Duchenne clinical trial (Halt ... its 24-patient target. Capricor expects the trial to ... 2016, and to report top line data from ...
(Date:6/23/2016)... 2016  Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered in ... America . ... ... ... ...
(Date:6/23/2016)... 2016  Experian Health, the healthcare industry ... patient payment and care experience, today announced ... and services that will enhance the breadth ... These award-winning solutions will enable healthcare professionals ... in an ever-changing environment and redefine front-office ...
Breaking Medicine Technology: