Navigation Links
Kids Still See Unhealthy-Food Ads on TV, Study Finds
Date:8/2/2011

TUESDAY, Aug. 2 (HealthDay News) -- American children see fewer food and drink ads on television today, but most of the ads they view are for unhealthy products, a new study says.

The study also found a large jump in children's exposure to TV ads for fast-food restaurants.

The findings suggest food industry self-regulation has done little to reduce children's exposure to ads for unhealthy products, the researchers said.

They examined changes in food, beverage and restaurant TV ads seen by children before and after the Children's Food and Beverage Advertising Initiative was enacted in 2006. Companies in the voluntary program agreed to limit ads for unhealthy foods and beverages that target children 11 years and younger.

From 2003 to 2009, daily exposure to food, beverage and restaurant ads fell by 18 percent among children ages 2 to 5 and by 7 percent among children ages 6 to 11. But in 2009, 86 percent of all TV food and beverage ads targeted at children 11 years and younger still featured unhealthy products high in saturated fat, sugar or sodium.

This percentage was even higher (88 percent) among companies that were part of the voluntary program to limit such ads, the study authors noted.

"Our findings show that industry self-regulation has had limited impact, particularly on the types of products companies continue to advertise," lead researcher Lisa M. Powell, of the University of Illinois at Chicago and Bridging the Gap, a national research program funded by the Robert Wood Johnson Foundation, said in a foundation news release.

"There was greater improvement in ads targeting kids ages 2 to 5, but more limited progress for ads seen by kids ages 6 to 11. And fast-food ads increased substantially -- kids 11 and under are seeing more ads for fast food than any other type of food," she added.

The study was published Aug. 1 in the journal Archives of Pediatrics & Adolescent Medicine.

More information

The American Academy of Pediatrics offers an overview of child nutrition.

-- Robert Preidt

SOURCE: Robert Wood Johnson Foundation, news release, Aug. 1, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Womens Heart Disease Awareness Still Lacking
2. South Carolina Attorney Says Legal Options Still Available To Those Harmed By Chantix
3. PTSD Treatment Still Lacking for Veterans
4. UAB-led study shows simple steps could reduce stillbirths by up to 1 million
5. Be Well Book Launches National Movement to Help Moms Instill Healthy Habits and End Childhood Obesity
6. As Temperature Plummets, Its Still Safe to Exercise
7. Experts call for acceleration of research and interventions for prematurity and stillbirth
8. A Small Grass-roots Non-profit, Announces That They Haven't Gone Away and are Still Alive with Helping the Disadvantaged Children in Ukraine
9. People Still Trust Their Doctors Rather Than the Internet
10. 15 years after ACL knee reconstruction, 84 percent of male patients still highly active, study says
11. Study from CWRU Nursing School finds a year after cardiac event only 37 percent still exercising
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Kids Still See Unhealthy-Food Ads on TV, Study Finds
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network for ... for action towards gender equality at their inaugural Summit in New York City in ... reached a social audience of over 3 million. To watch the Mobilize Women video, ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to ... to save lost souls in the Philippines. “The Journey: From the Mountains to the ... teacher of the Bible. She has taught all ages and currently teaches a class ...
(Date:10/12/2017)... ... October 12, 2017 , ... The company has developed a ... and regulatory authorities worldwide. From Children’s to Adults 50+, every formula has been ... standard. , These products are also: Gluten Free, Non-GMO, Vegan, Soy Free, ...
(Date:10/12/2017)... ... October 12, 2017 , ... Dr. Parsa Mohebi, ... a medical article to the newly revamped Cosmetic Town journal section, ... hair transplant procedure known as Follicular Unit Extraction (FUE). , Dr. ...
(Date:10/12/2017)... ... October 12, 2017 , ... Health Literacy ... health literacy software tool, and the Cancer Patient Education Network (CPEN), an independent ... today announce a new strategic alliance. , As CPEN’s strategic partner, HLI ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... DIEGO , Oct. 12, 2017   Divoti USA ... Alert Jewelry up to the standard of the latest FDA requirements, ... June 2017). Anyone in need of Medical ID jewelry ... Medical Alert Jewelry are engraved in terms of the ... Divoti ...
(Date:10/11/2017)... Oct. 11, 2017  Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: ... facility in Las Piedras, Puerto Rico ... blades. Following ... facility sustained minor structural damage, temporary loss of power ... have been completed, manufacturing operations have resumed, and the ...
(Date:10/4/2017)... 2017  South Korean-based healthcare product Development Company I.M. ... on Kickstarter. The device will educate the user about ... better efficiency compared to the dated and pricey CPR ... efficacy of the compression for a more informed CPR ... to raise $5,000. ...
Breaking Medicine Technology: