Navigation Links
Kids Still See Unhealthy-Food Ads on TV, Study Finds
Date:8/2/2011

TUESDAY, Aug. 2 (HealthDay News) -- American children see fewer food and drink ads on television today, but most of the ads they view are for unhealthy products, a new study says.

The study also found a large jump in children's exposure to TV ads for fast-food restaurants.

The findings suggest food industry self-regulation has done little to reduce children's exposure to ads for unhealthy products, the researchers said.

They examined changes in food, beverage and restaurant TV ads seen by children before and after the Children's Food and Beverage Advertising Initiative was enacted in 2006. Companies in the voluntary program agreed to limit ads for unhealthy foods and beverages that target children 11 years and younger.

From 2003 to 2009, daily exposure to food, beverage and restaurant ads fell by 18 percent among children ages 2 to 5 and by 7 percent among children ages 6 to 11. But in 2009, 86 percent of all TV food and beverage ads targeted at children 11 years and younger still featured unhealthy products high in saturated fat, sugar or sodium.

This percentage was even higher (88 percent) among companies that were part of the voluntary program to limit such ads, the study authors noted.

"Our findings show that industry self-regulation has had limited impact, particularly on the types of products companies continue to advertise," lead researcher Lisa M. Powell, of the University of Illinois at Chicago and Bridging the Gap, a national research program funded by the Robert Wood Johnson Foundation, said in a foundation news release.

"There was greater improvement in ads targeting kids ages 2 to 5, but more limited progress for ads seen by kids ages 6 to 11. And fast-food ads increased substantially -- kids 11 and under are seeing more ads for fast food than any other type of food," she added.

The study was published Aug. 1 in the journal Archives of Pediatrics & Adolescent Medicine.

More information

The American Academy of Pediatrics offers an overview of child nutrition.

-- Robert Preidt

SOURCE: Robert Wood Johnson Foundation, news release, Aug. 1, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Womens Heart Disease Awareness Still Lacking
2. South Carolina Attorney Says Legal Options Still Available To Those Harmed By Chantix
3. PTSD Treatment Still Lacking for Veterans
4. UAB-led study shows simple steps could reduce stillbirths by up to 1 million
5. Be Well Book Launches National Movement to Help Moms Instill Healthy Habits and End Childhood Obesity
6. As Temperature Plummets, Its Still Safe to Exercise
7. Experts call for acceleration of research and interventions for prematurity and stillbirth
8. A Small Grass-roots Non-profit, Announces That They Haven't Gone Away and are Still Alive with Helping the Disadvantaged Children in Ukraine
9. People Still Trust Their Doctors Rather Than the Internet
10. 15 years after ACL knee reconstruction, 84 percent of male patients still highly active, study says
11. Study from CWRU Nursing School finds a year after cardiac event only 37 percent still exercising
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Kids Still See Unhealthy-Food Ads on TV, Study Finds
(Date:2/12/2016)... (PRWEB) , ... February 12, 2016 , ... CDRH Enforcement Trends: , Back to the ... , As Winston Churchill said, “Those who don’t learn from history are ... what to expect when they come knocking this year. But that takes time. , ...
(Date:2/12/2016)... , ... February 12, 2016 , ... Each year, the ... be held in Anaheim, CA at the Anaheim Convention Center. Almost 10,000 physical therapists ... new therapy products in action, learn more about their chosen field and network with ...
(Date:2/12/2016)... ... 12, 2016 , ... Coco Libre, the maker of coconut water beverages with ... Style Lounge Event. Coco Libre will offer musicians and celebrities the company’s signature Organic ... The invitation-only gifting suite, held this year at the W Hollywood Hotel, has become ...
(Date:2/12/2016)... ... February 12, 2016 , ... The ThedaCare ... San Francisco General Hospital on April 5-7. The series is a multi-day, multi-workshop ... habits. The workshops cover a broad range of topics, including coaching skills, the ...
(Date:2/12/2016)... , ... February 12, 2016 , ... Every winter, someone ... This winter the West Penn Burn Center, part of the Allegheny Health ... to bring you the “Space Heaters Need Space” campaign. , “Space ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... 2016 /PRNewswire/ - Demers Ambulances announces its first delivery in the ... Okaloosa County Emergency Medical Services (EMS) consisting of ... LT2 van. Quality Emergency Vehicles in Lecanto, FL ... sale.  This is the latest in Demers, ongoing expansion of ... at Demers. --> Benoit LaFortune , Executive Vice ...
(Date:2/12/2016)... HOUSTON , Feb. 12, 2016  Memorial Hermann ... center Dwight Howard to bring a one-of-a-kind ... Hospital . Using cutting-edge technologies such as 360-degree video ... kids both virtually, then literally – giving the patients ... – and it was all caught on video ...
(Date:2/12/2016)... 2016  Aralez Pharmaceuticals Inc. (Nasdaq: ARLZ ) ... will ring the Nasdaq Closing Bell at the Nasdaq ... at 4:00 p.m. ET on Tuesday, February 16, ... Adrian Adams , will perform the honorary bell ... p.m. ET.  A live webcast will be available at: ...
Breaking Medicine Technology: