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Kids Squeeze 'Aid' Out of Lemons as Take a Stand(R) Program Launches Nationwide
Date:5/13/2008

Sunkist Take a Stand Campaign Returns For Its Fifth Year to Give Away

20,000 Free Lemonade Stands to Kids Raising Money For Charity

SHERMAN OAKS, Calif., May 13 /PRNewswire/ -- The Sunkist Take a Stand(R) campaign is back for a fifth year and bigger than ever. This year Sunkist Growers, with proud supporters Rubbermaid(R) and Domino(R)/C&H(R) Sugar, continue to promote youth philanthropy with the distribution of 20,000 free lemonade stands to kids who pledge to raise money for a charity of their choice. The award-winning cause-marketing program encourages young people across the country to give back to their community by donating their earnings from a good old-fashioned lemonade sale.

Over the past four years Sunkist has shipped out more than 30,000 free lemonade stands to help kids with their charitable efforts. Since its inception, Take a Stand has raised an estimated $2.8 million for charity by kids in every state in the U.S. and every province in Canada, one glass of fresh-squeezed Sunkist lemonade at a time. To receive a complimentary stand, children must be 7-12 years of age and pledge their commitment to a charity online at: http://www.sunkist.com/takeastand.

According to research and nonprofit organizations such as the Council on Foundations, today's youth are more involved in philanthropy than ever before. As young kids increasingly become aware of social issues around the world through the Internet and television, programs like Sunkist Take a Stand offer a unique and fun way for parents to instill in their children the value of giving.

"Take a Stand provides children with a voice and role in the community," said Claire Smith, Director of Corporate Communications for Sunkist Growers. "It enables kids to take action on issues that are important to them, while building their leadership skills and nourishing community involvement so they become better citiz
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SOURCE Sunkist
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