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Kids Squeeze 'Aid' Out of Lemons as Take a Stand(R) Program Launches Nationwide
Date:5/13/2008

Sunkist Take a Stand Campaign Returns For Its Fifth Year to Give Away

20,000 Free Lemonade Stands to Kids Raising Money For Charity

SHERMAN OAKS, Calif., May 13 /PRNewswire/ -- The Sunkist Take a Stand(R) campaign is back for a fifth year and bigger than ever. This year Sunkist Growers, with proud supporters Rubbermaid(R) and Domino(R)/C&H(R) Sugar, continue to promote youth philanthropy with the distribution of 20,000 free lemonade stands to kids who pledge to raise money for a charity of their choice. The award-winning cause-marketing program encourages young people across the country to give back to their community by donating their earnings from a good old-fashioned lemonade sale.

Over the past four years Sunkist has shipped out more than 30,000 free lemonade stands to help kids with their charitable efforts. Since its inception, Take a Stand has raised an estimated $2.8 million for charity by kids in every state in the U.S. and every province in Canada, one glass of fresh-squeezed Sunkist lemonade at a time. To receive a complimentary stand, children must be 7-12 years of age and pledge their commitment to a charity online at: http://www.sunkist.com/takeastand.

According to research and nonprofit organizations such as the Council on Foundations, today's youth are more involved in philanthropy than ever before. As young kids increasingly become aware of social issues around the world through the Internet and television, programs like Sunkist Take a Stand offer a unique and fun way for parents to instill in their children the value of giving.

"Take a Stand provides children with a voice and role in the community," said Claire Smith, Director of Corporate Communications for Sunkist Growers. "It enables kids to take action on issues that are important to them, while building their leadership skills and nourishing community involvement so they become better citizens."

Sunkist receives many inquiries about the program from families who are eager to Take a Stand and donate their time and money to charities such as Special Olympics, Make a Wish Foundation, Red Cross, March of Dimes, American Heart Association and the National Humane Society. Last year, the company gave away free lemonade stands to children who wanted to give back to their communities. Some of the most personal and emotional stories from last year include:

-- Eight-year-old Blake from Independence, KY raised $1,500 for the

Foundation for Fighting Blindness. He wanted to help his brother,

Zach, who suffers from a degenerative eye disease.

-- Eleven-year-old Deann-Kay from Grand Isle, LA raised $126.20 for the

American Cancer Society in honor of her dad who is fighting cancer.

-- Seven-year-old Claudia from Columbia, MD raised $257 for Children with

Hairloss Inc. She has alopecia universalis which has caused her to

lose all her hair since she was two. Since Children with Hairloss

provided her with a free human hair wig, she wanted to give back to the

organization so they can help others.

Take a Stand Day 2008

Sunkist is once again encouraging kids to kick off lemonade stand season on Saturday, June 21st, which marks the first day of summer as well as the official Take a Stand Day. The Sunkist Web site offers recipes, advertising signs, sheets for tracking sales and calculating profit, safety tips and advice on running a successful stand to help kids prepare and promote their lemonade sale on Take a Stand Day.

"A lemonade sale is a classic American tradition that lends itself easily to a family affair and provides a wonderful opportunity for the entire family to bond while learning about the joys of giving," said Grammy(R) Award winning country artist Billy Dean, who continues to serve as national Take a Stand spokesperson. "Every year there are more and more children getting involved in Take a Stand, and it's a great indicator of children learning community service and supporting people who they love who are in need of help."

As the summer progresses, kids are encouraged to return to the Web site and send in success stories and pictures showcasing their creativity with their lemonade stand. Selected stories will be highlighted on the Sunkist site at the conclusion of the program.

About Sunkist

As one of the world's oldest and largest citrus marketing cooperatives, Sunkist Growers is owned by thousands of citrus growers in California and Arizona, most of whom are family farmers. This year the cooperative is celebrating the first 100 years of the famous Sunkist brand. For more information about Sunkist, visit http://www.sunkist.com. Sunkist is a registered trademark of (C)2008 Sunkist Growers, Inc. All Rights Reserved.

CONTACT: Tran Ngo

Manning Selvage & Lee

323.866.6077

tran.ngo@mslpr.com


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SOURCE Sunkist
Copyright©2008 PR Newswire.
All rights reserved

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