Navigation Links
Kids Not So Stuck on Sugary Breakfast Cereals, Study Finds
Date:12/13/2010

By Randy Dotinga
HealthDay Reporter

MONDAY, Dec. 13 (HealthDay News) -- Getting kids to happily eat nutritious, low-sugar breakfast cereals may be child's play, researchers report.

A new study finds that children will gladly chow down on low-sugar cereals if they're given a selection of choices at breakfast, and many compensate for any missing sweetness by opting for fruit instead.

The 5-to-12-year-olds in the study still ate about the same amount of calories regardless of whether they were allowed to choose from cereals high in sugar or a low-sugar selection. However, the kids weren't inherently opposed to healthier cereals, the researchers found.

"Don't be scared that your child is going to refuse to eat breakfast. The kids will eat it," said study co-author Marlene B. Schwartz, deputy director of Yale University's Rudd Center for Food Policy and Obesity.

Nutritionists have long frowned on sugary breakfast cereals that are heavily marketed by cereal makers and gobbled up by kids. In 2008, Consumer Reports analyzed cereals marketed to kids and found that each serving of 11 leading brands had about as much sugar as a glazed donut. The magazine also reported that two cereals were more than half sugar by weight and nine others were at least 40 percent sugar.

This week, food giant General Mills announced that it is reducing the sugar levels in its cereals geared toward children, although they'll still have much more sugar than many adult cereals.

In the meantime, many parents believe that if cereals aren't loaded with sweetness, kids won't eat them.

But is that true? In the new study, researchers offered different breakfast cereal choices to 91 urban children who took part in a summer day camp program in New England. Most were from minorities families and about 60 percent were Spanish-speaking.

Of the kids, 46 were allowed to choose from one of three high-sugar cereals: Froot Loops, Frosted Flakes and Cocoa Pebbles, which all have 11-12 grams of sugar per serving. The other 45 chose from three cereals that were lower in sugar: Cheerios, Rice Krispies and Kellogg's Corn Flakes. They all have 1-4 grams of sugar per serving.

All the kids were also able to choose from low-fat milk, orange juice, bananas, strawberries and extra sugar.

The study findings appear in the January issue of Pediatrics.

Taste did matter to kids, but when given a choice between the three low-sugar cereals, 90 percent "found a cereal that they liked or loved," the authors report.

In fact, "the children were perfectly happy in both groups," Schwartz said. "It wasn't like those in the low-sugar group said they liked the cereal less than the other ones."

The kids in both groups also took in about the same amount of calories at breakfast. But the children in the high-sugar group filled up on more cereal and consumed almost twice as much refined sugar as did the others. They also drank less orange juice and ate less fruit.

Len Marquart, an associate professor of food science and nutrition at University of Minnesota-Twin Cities, said the study findings "confirm for people that their choices in the cereal aisle do make a difference."

"The biggest challenges are taste and marketing. In the morning, kids are sleepy and cranky, and it's hard to get them to sit down and eat breakfast," he said. "The sugar cereals marketed with flash and color and cartoon characters help get kids to the kitchen table when nothing else seems to work. And, we have to be realistic, they do like the taste of presweetened cereals."

But one solution is to be creative, he said. "Take Cheerios and put some strawberries and vanilla yogurt on top, and that's going to taste better than any presweetened cereal anyway," Marquart said.

More information

There's more on children's nutrition at the U.S. National Library of Medicine.

SOURCES: Marlene B. Schwartz, Ph.D., deputy director, Rudd Center for Food Policy and Obesity, Yale University, New Haven, Conn.; and Len Marquart, Ph.D., R.D., associate professor of food science and nutrition, University of Minnesota-Twin Cities, Minneapolis. January 2011 Pediatrics.


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Fewer Sugary Drinks, Less High Blood Pressure
2. Sugary sports drinks mistakenly associated with being healthy, say UTHealth researchers
3. Women Who Drink Sugary Beverages Raise Risk of Gout
4. Less is more, when it comes to sugary, high-caffeine energy drinks, researchers say
5. San Diego Unified School District Awarded Silent Hero Grant From got breakfast?(R) Foundation
6. Increased Government Scrutiny of Companies That Use Independent Contractors, Consultants, or Freelancers: Are You Ready? Learn More at Complimentary Breakfast Briefing
7. Musts For Mom: Breakfast In Bed And Beautiful Flowers
8. Despite Treatment, Employees with Depression Generate Higher Absentee Costs, According to Thomson Reuters Study
9. American Council on Exercise (ACE) Study Reveals Kettlebells Provide Powerful Workout in Short Amount of Time
10. TV drama can be more persuasive than news program, study finds
11. Study carried out into biological risks of eating reptiles
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Kids Not So Stuck on Sugary Breakfast Cereals, Study Finds
(Date:8/22/2017)... (PRWEB) , ... August 22, 2017 , ... “Wilderness Voices”: ... of world travel. “Wilderness Voices” is the creation of published author, Martha McKown, ... Martha McKown was inspired as a very young child when her older sisters studied ...
(Date:8/22/2017)... , ... August 22, 2017 , ... ... Stewart is the Founder and Managing Member for t4 Leadership Development & Consulting. ... critical to his definition of “success”: physician leadership development, servant leadership, data driven ...
(Date:8/21/2017)... (PRWEB) , ... August 22, 2017 , ... PracticeMatch, a ... to help healthcare employers connect with physicians and advanced practitioners like nurse practitioners ... career fairs in August through November of this year. The online career fairs ...
(Date:8/21/2017)... , ... August 21, 2017 , ... FCPX LUT Monochromatic ... Editors can quickly and easily add washed color grades to footage. A LUT is ... changes every pixel’s color to the corresponding color indicated by the table. This pack ...
(Date:8/21/2017)... ... August 21, 2017 , ... Duncan Insurance Agency ... the people of Michigan. The new initiative fundraises for the Kalamazoo Humane Society ... forefront of animal protection and welfare by addressing the root causes of pet ...
Breaking Medicine News(10 mins):
(Date:8/7/2017)... 7, 2017 Zimmer Biomet Holdings, Inc. (NYSE and ... that its Board of Directors has approved the payment of ... of 2017. The cash ... about October 27, 2017 to stockholders of record as of ... of dividends are subject to approval of the Board of ...
(Date:8/4/2017)... The search for test results that can ... has long been the goal of healthcare providers and ... the largest meeting of lab professionals and IVD firms ... firm Kalorama Information.  The firm said scores of companies ... supplies and software were at the American Association for ...
(Date:8/2/2017)... BENTON, Ky. , Aug. 2, 2017   Marshall County Hospital ... services (ES) team to proactively reduce the risk of hospital-acquired infections (HAIs). The new addition, ... that uses UVC light energy to kill deadly pathogens such as C. diff , ... Tru-D SmartUVC ... Tru-D in action in a patient ...
Breaking Medicine Technology: