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Kidfresh Offers a Solution to the Rise of Unhealthy Eating Among Children With Fresh and Nutritious Prepared Meals for Kids
Date:8/7/2008

NEW YORK, Aug. 7 /PRNewswire/ -- The dietary health of children is in urgent need of a change. Kidfresh offers one of the only forward-thinking, convenient solutions with a line of fresh, healthy and fun prepared meals made exclusively for children ages 2-10. Most health guidelines recommend children consume about 400 calories a meal, but new findings by The Center for Science in the Public Interest, a consumer group based in Washington, D.C., show that 90% of children's meals at popular fast-food and chain restaurants exceed this recommendation -- many meals pack more than 1,000 calories. The study comes on the heels of a National Poll on Children's Health's report, which revealed childhood obesity to be the number one health concern for children, and recent guidelines from the American Academy of Pediatrics suggesting children with a family history of heart disease be screened for cholesterol as early as the age of 2 and take statin drugs at the age of 8.

Kidfresh speaks to both parents and children alike with their unique line of fresh, prepared, delicious meals. It offers parents a convenient way to care for their children's nutrition by making well-balanced meals readily available at grocery stores. Children are excited by the colorful packaging, tasty recipes and playful creations like piggytail pastas and handprint shaped sandwiches.

Kidfresh follows the highest standards of children's nutrition. Kidfresh meals range from 300 to 400 calories, are prepared primarily with all natural, organic ingredients and are entirely free of trans fats and artificial colors, preservatives, and flavors. As opposed to sodas or artificial juices, Kidfresh meals are served with pure water. Rather than a "one size fits all" approach to portions, Kidfresh "smart portions" are specifically designed to meet the dietary needs and palate preferences of different age groups. The complete product line ranges from Lunch Boxes to Dinner Trays and Mix'N Match Menu items. Suggested retail prices are from $3.99 to $5.99. Products can be found at Whole Food Markets(R), select grocery stores and airport terminals across the Northeast, Midwest, New Jersey, and New York.

The difference between fast food meals and Kidfresh meals:

Meal Calories

Chili's Country-fried Chicken Crispers, 1,020

Cinnamon Apples, Chocolate Milk

Kidfresh TeddyBear Chicken Sandwich + 300

Annies Bunnies + Yogurt Tube + Water

Burger King Double Cheeseburger, Fries, Chocolate Milk 910

Kidfresh Mini Free Range Turkey Sliders + 300

Roasted Potatoes + Peas

Sonic Grilled Cheese, Fries, Slushie 830

Kidfresh Organic Mac & Cheese + Hidden Carrots 390

Kidfresh is a lifestyle brand that was founded in 2005 by Mathias Cohen & Gilles Deloux. Fresh, delicious prepared meals are joined by Kidfresh nutritional classes, tips, programs and events and a Manhattan retail store, located at 1628 Second Ave, NY, NY 10028. For more information about Kidfresh and a complete listing of products to order, please visit http://www.kidfresh.com or call 1.800.DO.KIDFRESH.


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SOURCE Kidfresh
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