Those interested in the program, but unable to register online, can also register in person at any Freewheelin station. Greeters will be on site at each bike station to assist with registration and route planning, and safety specialists will be available to answer questions and address concerns.
Humana pioneered the bike-sharing program in 2007 in its corporate hometown of Louisville, Ky. The initiative focuses on fun as well as health by encouraging people to get on a bike and ride with friends, just like when they were kids. Twenty-one percent of those riding were not previously involved in exercise activity.
A 'Bike-Partisan' Challenge
On July 30 in Washington, D.C., Reps. Earl Blumenauer (D-OR-3), James Oberstar (D-MN-8), Thomas Petri (R-WI-6) and Zach Wamp (R-TN-3) issued a spirited challenge to attendees at the political conventions: join together in the Freewheelin bike-sharing initiative to generate 10,000 rides and bike 25,000 miles at the conventions.
With on-bike computers that track mileage and the ability to compute calories burned and carbon reduction for each cyclist, Humana will have metrics available following the conventions to measure participants' progress toward the "bike-partisan" challenge.
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health and supplemental benefits companies, with approximately 11.5 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.
Over its 47-year history, Humana has consistently seized opportunities
to meet changing customer needs. Today, the company is a leader in consumer
engagement, providing guidance that leads to lower costs and a better
health plan experience throughout its diversified customer
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