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Kicking Into High Gear: Nation's Largest Bike-Sharing Program Debuts at Democratic National Convention
Date:8/24/2008

Denver Mayor, with Bikes Belong and Humana, launches Freewheelin

bike-sharing initiative

Mayor Hickenlooper Leads 100-Cyclist Inaugural Ride

DENVER, Aug. 24 /PRNewswire-FirstCall/ -- Bike-sharing officially rolled into Denver today as Mayor John Hickenlooper launched the nation's largest bike-sharing program to date: Freewheelin. Leading 100 cyclists through the streets of Denver, Mayor Hickenlooper celebrated this joint program between Humana (NYSE: HUM) and the nonprofit cycling advocacy group, Bikes Belong. Freewheelin is bringing 1,000 bikes to Denver and to Minneapolis-St. Paul for the Democratic and Republican conventions, highlighted by free use for all participants. Registration for bikes is available at http://www.freewheelinwaytogo.com.

"We hope that as the spotlight shines bright on Denver and Minneapolis-St. Paul during the next two weeks, we can show bikes as a pathway for healthy bodies, healthy spirits and a healthier planet," said Jonathan Lord, M.D., Humana's chief innovation officer.

Tim Blumenthal, executive director of Bikes Belong, added that, "The time is right to highlight the bicycle as an ideal transportation solution. Nearly 40 percent of all trips Americans make are two miles or less -- the perfect length to go by bike. With soaring gas prices, interest in bicycling as a U.S. transportation solution has grown. This is a perfect opportunity to demonstrate the convenience of bicycling for short trips."

Dr. Julie Gerberding, Director of the Centers for Disease Control, also spoke highly of the Freewheelin initiative.

"Biking is fun, and this innovative program from Humana and B
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SOURCE Humana
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