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Kicking Into High Gear: Nation's Largest Bike-Sharing Program Debuts at Democratic National Convention
Date:8/24/2008

Denver Mayor, with Bikes Belong and Humana, launches Freewheelin

bike-sharing initiative

Mayor Hickenlooper Leads 100-Cyclist Inaugural Ride

DENVER, Aug. 24 /PRNewswire-FirstCall/ -- Bike-sharing officially rolled into Denver today as Mayor John Hickenlooper launched the nation's largest bike-sharing program to date: Freewheelin. Leading 100 cyclists through the streets of Denver, Mayor Hickenlooper celebrated this joint program between Humana (NYSE: HUM) and the nonprofit cycling advocacy group, Bikes Belong. Freewheelin is bringing 1,000 bikes to Denver and to Minneapolis-St. Paul for the Democratic and Republican conventions, highlighted by free use for all participants. Registration for bikes is available at http://www.freewheelinwaytogo.com.

"We hope that as the spotlight shines bright on Denver and Minneapolis-St. Paul during the next two weeks, we can show bikes as a pathway for healthy bodies, healthy spirits and a healthier planet," said Jonathan Lord, M.D., Humana's chief innovation officer.

Tim Blumenthal, executive director of Bikes Belong, added that, "The time is right to highlight the bicycle as an ideal transportation solution. Nearly 40 percent of all trips Americans make are two miles or less -- the perfect length to go by bike. With soaring gas prices, interest in bicycling as a U.S. transportation solution has grown. This is a perfect opportunity to demonstrate the convenience of bicycling for short trips."

Dr. Julie Gerberding, Director of the Centers for Disease Control, also spoke highly of the Freewheelin initiative.

"Biking is fun, and this innovative program from Humana and Bikes Belong provides an excellent way for people to exercise, and we all know exercise is critical to protecting one's health. I encourage everyone planning to attend the conventions to strap on a helmet and safely pedal their way to good health during their stay in Denver or Minneapolis-St. Paul."

Bike-sharing is the international social movement whereby bikes are situated at designated stations throughout cities for individuals to use for a specified amount of time. It is a viable transportation alternative for those who prefer an environmentally friendly, cost-effective and healthy means of traveling, especially for short trips. By providing these bikes to the Democratic and Republican convention cities, Humana and Bikes Belong hope to increase awareness of bicycling in the minds of all involved with the conventions -- from the delegates to the media to even the presidential candidates themselves.

After its debut in Denver, Freewheelin moves on to the Republican National Convention in Minneapolis-St. Paul, where Humana and Bikes Belong also will provide 1,000 bikes for free use. In total, Bikes Belong member companies provided more than $500,000 worth of biking equipment to both convention cities.

How Freewheelin Works

Bikes will be available in Denver from Aug. 25-28; and in Minneapolis-St. Paul for the Republican convention from Sept. 1-4. Participants who register in advance via the Freewheelin Web site -- http://www.freewheelinwaytogo.com -- will be ready to check out a bike from one of the multiple bike stations throughout the convention cities. Online registration and use of the bikes during the conventions is free, with all related costs paid by Humana and Bikes Belong. Bikes will be available beginning at 7 a.m. each day of the conventions, and don't have to be returned to a bike station until 7 p.m. each day. The bikes can be picked up and returned to any station (locations available at the freewheelinwaytogo Web site).

Those interested in the program, but unable to register online, can also register in person at any Freewheelin station. Greeters will be on site at each bike station to assist with registration and route planning, and safety specialists will be available to answer questions and address concerns.

Humana pioneered the bike-sharing program in 2007 in its corporate hometown of Louisville, Ky. The initiative focuses on fun as well as health by encouraging people to get on a bike and ride with friends, just like when they were kids. Twenty-one percent of those riding were not previously involved in exercise activity.

A 'Bike-Partisan' Challenge

On July 30 in Washington, D.C., Reps. Earl Blumenauer (D-OR-3), James Oberstar (D-MN-8), Thomas Petri (R-WI-6) and Zach Wamp (R-TN-3) issued a spirited challenge to attendees at the political conventions: join together in the Freewheelin bike-sharing initiative to generate 10,000 rides and bike 25,000 miles at the conventions.

With on-bike computers that track mileage and the ability to compute calories burned and carbon reduction for each cyclist, Humana will have metrics available following the conventions to measure participants' progress toward the "bike-partisan" challenge.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health and supplemental benefits companies, with approximately 11.5 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.

Over its 47-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company's Web site at http://www.humana.com, including copies of:

-- Annual reports to stockholders

-- Securities and Exchange Commission filings

-- Most recent investor conference presentations

-- Quarterly earnings news releases

-- Replays of most recent earnings release conference calls -- Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
-- Corporate Governance Information

About Bikes Belong

Bikes Belong is the U.S. bicycle industry organization dedicated to putting more people on bicycles more often. Bikes Belong Coalition works to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and sponsors key initiatives such as the National Bike Summit. The affiliated Bikes Belong Foundation focuses on improving bicycle safety, enhancing children's bike programs, and making communities friendlier for bicyclists by backing national efforts such as Safe Routes to School and Bicycle Friendly Communities.


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SOURCE Humana
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