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Keystone Mercy Health Plan Initiative Brings Cancer Screenings to Underserved Women in Their Communities
Date:10/20/2009

s may have about the exam and assist in scheduling the screening at a location/event in close proximity to the member.

"Breast cancer is the second leading cause of cancer mortality in women in the United States, and that number climbs even higher for women who are receiving Medicaid," said Eric Berman, DO, chief medical officer, Keystone Mercy Health Plan. "Keystone Mercy wanted to understand more about the barriers our members face in order to ease their anxiety and enhance awareness of the importance of these tests. We have made impressive strides in increasing our screening rates, and will continue our commitment to educating and assisting the underserved."

Keystone Mercy Health Plan has partnered with local organizations, including Fox Chase Cancer Center Mobile Mammography Services, Lackawanna Mobile Diagnostic Services and Brown's Family ShopRite, to bring care to members in their own neighborhoods through use of mobile mammography units and specialized events. Members who complete the exams will also receive gift cards redeemable at ShopRite and Wal-Mart.

"Through our program, we educate our members on the importance of preventive care. We also establish an easy, accessible way for them to control their own health," said Maria Pajil Battle, senior vice president, Public Affairs and Marketing, Keystone Mercy Health Plan. "This program started with one goal in mind: To engage our female members by quelling their fears through educational guidance and resources. Our outreach team diligently works to care for our members, including making home visits and arranging transportation for their appointments."

Keystone Mercy Health Plan and its partners have conducted more than 50 health screenings and information sessions, over the last 12 months, and will continue to hold events from now until the end of the year, at the following locations:

Thursday, October 22, 2009
10:00
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