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Key Stakeholders Convene Capitol Hill Symposium To Advance Convergence of Behavioral Economics and Healthcare
Date:5/27/2009

Innovative Thought Leaders Launch ignite09 to Improve Health Outcomes and Lower Costs

WASHINGTON, May 27 /PRNewswire-USNewswire/ -- Express Scripts Center for Cost-Effective Consumerism, the American Benefits Council and Hewitt Associates along with other leading health and policy organizations are bringing together leaders in innovation from across the country at ignite09, a groundbreaking symposium on the convergence of behavioral economics and healthcare. This exclusive event is being held today on Capitol Hill and unites key decision makers and innovators in healthcare; top academics in business, medicine and economics; HR executives from leading companies in technology, healthcare and other industries; and policy and government leaders. These attendees will discuss America's existing and emerging healthcare problems and the real solutions made possible by applying the principles of behavioral economics to healthcare.

Chris Jennings, a more than two decade-long health policy veteran of the White House, Congress and the private sector, will deliver the keynote address for ignite09 and focus on the importance of behavioral economics and the future of healthcare.

"Behavioral economics is gaining tremendous momentum and is central to the approach advocated by the current administration," said James Klein, President, American Benefits Council. "Sustainable change, a critical element of health system reform, calls for rethinking how healthcare is delivered and aligning the needs of employers, consumers, providers and the government."

This solution-oriented symposium will draw on the insights of behavioral economics experts and focus on providing attendees with the knowledge and tools needed to improve health outcomes and lower costs -- a top priority for the nation and the current administration

"ignite09 will examine how breakthroughs in behavioral economics provide av
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