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Key Influencers Convene in Chicago to Advance Behavioral Economics in Healthcare and Improve Health Outcomes and Lower Costs
Date:10/28/2009

cisions, they do have the desire and confidence to play an active role in managing their health," said Cheryl Larson, Vice President, Midwest Business Group on Health, an ignite09 symposium strategic partner. "The value of applying behavioral economics to healthcare is being heard all across the country and analyzing this concept specific to Chicago employers will have an unquestionable benefit for all."

"Interest in behavioral economics is growing tremendously across the country and it intersects with the critical national debate now underway in Washington, D.C. on reforming the health care system," said James Klein, President, American Benefits Council. "Over the course of the previous two symposia, we explored strategies for guiding individuals to make informed and cost-effective healthcare choices that we will further develop here in Chicago."

Classical economics assumes that people are rational and act in their own self interest; behavioral economics looks at the real world, focusing not on how people ought to act but instead on how they do act. Behavioral economics draws heavily from the principles of social and cognitive psychology to analyze the way people make decisions. A deeper understanding of why people do what they do empowers individuals and organizations to more effectively promote positive change in healthcare to improve outcomes while lowering cost.

"The ignite09 symposia focus on strategies that help to overcome many of the cost issues employers and individuals face today. These behavioral strategies are essential to lowering costs and ensuring better health outcomes," said Jeff Munn, Principal, Health Management Practice, Hewitt Associates.

Symposium speakers include:

  • Dan Ariely, PhD James B. Duke Professor of Behavioral Economics; Duke University
  • Alan Garber, MD, PhD Henry J. Kaiser Jr. Professor; Professor of Medicine; Director, Center for Primary Car
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