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KevinMD.com Joins the HCPLive.com Network
Date:3/11/2009

Award-winning physician blogger is now a featured part of one of the fastest-growing online networks for healthcare professionals

PLAINSBORO, N.J., March 11 /PRNewswire/ -- HCPLive.com today announced a traffic- and revenue-sharing partnership with KevinMD.com (www.kevinmd.com), one of the most widely read physician blogs. KevinMD.com, home of provocative physician opinion and commentary on breaking medical news, is written by Kevin Pho, MD, a primary care physician who is board certified in Internal Medicine. He also is a member of USA Today's Board of Contributors and is frequently cited in other major media outlets.

"I value the opportunity to partner with HCPLive.com. I retain complete editorial control of KevinMD.com, have access to new sources of revenue, and can tap into HCPLive.com's extensive healthcare audience," said Kevin Pho, MD. "I am excited to be a part of this dynamic network."

Under the partnership agreement, KevinMD.com will join the network, the online destination for the print publications The American Journal of Managed Care, Cardiology Review, MDNG, Oncology Net Guide, Oncology & Biotechnology News, and Pharmacy Times, as well as the online financial news site PMDLive (Physicians Money Digest) and other medical journals.

John Maillard, Vice President of New Media, said that the partnership is a key element in the HCPLive.com growth strategy. "By partnering with a respected opinion maker like Kevin Pho, MD, we can increase our exposure to the growing audience of physicians and healthcare professionals who are turning to the Internet for news, information, and analysis, many of whom are loyal and dedicated KevinMD.com readers. This will in turn raise awareness of HCPLive.com as the most comprehensive online destination for healthcare professionals and really position us for continued growth."

"This agreement will serve as the model for additional bloggers and content providers we will invite to join our network," said Maillard. "Our unique portfolio of Web properties, print publications, and e-newsletters offers KevinMD.com and other potential partners unparalleled reach and access to hundreds of thousands of physicians, nurses, pharmacists, and other healthcare professionals. We are excited to be working with Kevin and look forward to a long and prosperous partnership."

About KevinMD.com

KevinMD.com (www.kevinmd.com), written by Kevin Pho, MD, was voted the best medical blog of 2008. KevinMD.com is one of the Web's most influential physician sites, with over 21,000 RSS subscribers and 2,900 Twitter followers.

About HCPLive.com

The Healthcare Professionals Network, HCPLive.com, is the preeminent online destination for physicians, pharmacists, managed care executives, and other healthcare professionals who are looking for tools, techniques, and information that can help them provide better care. Our unique content is organized by specialty, by publication, and by audience, and it includes features from the print journals MDNG, Oncology Net Guide, Oncology & Biotechnology News, Pharmacy Times, The American Journal of Managed Care, Cardiology Review, as well as the online site for Physician's Money Digest, PMDLive, among other clinical and professional publications. At HCPLive.com, you'll find all the information from the print publications and a host of additional features, including CME and CE courses, web exclusives, blogs from healthcare experts, patient perspectives, seminars, videos, and more.


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