Award-winning physician blogger is now a featured part of one of the fastest-growing online networks for healthcare professionals
PLAINSBORO, N.J., March 11 /PRNewswire/ -- HCPLive.com today announced a traffic- and revenue-sharing partnership with KevinMD.com (www.kevinmd.com), one of the most widely read physician blogs. KevinMD.com, home of provocative physician opinion and commentary on breaking medical news, is written by Kevin Pho, MD, a primary care physician who is board certified in Internal Medicine. He also is a member of USA Today's Board of Contributors and is frequently cited in other major media outlets.
"I value the opportunity to partner with HCPLive.com. I retain complete editorial control of KevinMD.com, have access to new sources of revenue, and can tap into HCPLive.com's extensive healthcare audience," said Kevin Pho, MD. "I am excited to be a part of this dynamic network."
Under the partnership agreement, KevinMD.com will join the network, the online destination for the print publications The American Journal of Managed Care, Cardiology Review, MDNG, Oncology Net Guide, Oncology & Biotechnology News, and Pharmacy Times, as well as the online financial news site PMDLive (Physicians Money Digest) and other medical journals.
John Maillard, Vice President of New Media, said that the partnership is a key element in the HCPLive.com growth strategy. "By partnering with a respected opinion maker like Kevin Pho, MD, we can increase our exposure to the growing audience of physicians and healthcare professionals who are turning to the Internet for news, information, and analysis, many of whom are loyal and dedicated KevinMD.com readers. This will in turn raise awareness of HCPLive.com as the most comprehensive online destination for healthcare professionals and really position u
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