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Kevin Richardson Named Vice President, Sales, National & Multi-State Business for Kaiser Permanente
Date:3/12/2008

OAKLAND, Calif., March 12 /PRNewswire/ -- Kevin Richardson has joined Kaiser Permanente as vice president, Sales, National & Multi-State Business. The announcement was made by Thomas A. Curtin, senior vice president, National Sales & Account Management.

In his role, Richardson is responsible for leadership and management of new business sales activity and production across the Kaiser Permanente organization for prospective national and multi-state employer group business.

Richardson has 25 years of experience in health care marketing, sales and client management with extensive background in selling and marketing an array of health benefits solutions to major corporations and benefits consultants across the country. Most recently, he served as chief executive officer for Benefit Systems and Services, Inc., a third party administrator, where he led the development and execution of sales, marketing and overall business strategies across all lines of business.

Throughout his career, Richardson has served in prominent sales leadership positions for several group insurance companies, including CIGNA, GreatWest Healthcare, Humana, and MassMutual/Unicare.

As the director for National Account Sales for Humana in Chicago, Richardson was the lead sales executive responsible for developing and managing relationships with benefits consulting firms in the Midwest. He also worked directly with national clients. While at Humana, he worked in close partnership with the top five national consulting firms to promote their total product portfolio and he was responsible for several of the company's largest sales.

"Kevin Richardson is a recognized sales leader in the national health benefits arena who has a proven track record of success in advising large, national employers on their health benefit strategies," said Curtin. "He is uniquely positioned to bring Kaiser Permanente's value story to the national employer and benefit consultant audience in a compelling manner that will enhance our relevance to this important market segment and drive accelerated growth."

Richardson will be working out of Kaiser Permanente's national headquarter offices in Oakland, CA.

He holds a Bachelor of Arts degree from Gustavus Adolphus College in St. Peter, Minn.

About Kaiser Permanente

Kaiser Permanente is America's leading integrated health plan. Founded in 1945, it is a not-for-profit; group practice program headquartered in Oakland, CA. Kaiser Permanente serves more than 8.6 million members in nine states and the District of Columbia. Today it encompasses the not-for-profit Kaiser Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser Permanente includes approximately 156,000 technical, administrative and clerical employees and caregivers, and 13,000 physicians representing all specialties.


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