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Ketchum to Offer Nutrition Certification Program
Date:9/11/2008

to be certified by Ketchum with a course developed in collaboration with Tufts University is just another competitive advantage for the agency."

The course includes 12 online modules that cover introductory nutrition topics ranging from global dietary guidelines, metabolism, micronutrients and macronutrients, government regulation, nutrition research, and food packaging and labeling.

The 12 modules include a diverse set of required and optional reading material with sources ranging from the Mayo Clinic and Harvard University to The Washington Post. At the completion of each module, participants must successfully complete a comprehension quiz. In order to qualify for the full course certificate, participants must take a final exam that includes development of a news release based on peer-reviewed studies from nutrition research.

Liz Barrett, senior vice president and group manager at Ketchum's Chicago office, recently completed the test version of the certification. "I've been in public relations for 22 years, 10 of those focused on food," Barrett said. "This has given me a new level of insight to my clients and their issues in the marketplace."

The certification program will be available to all Ketchum colleagues through its Ketchum College learning and development program.

"This is another example of Ketchum developing the inherent talent of its colleagues in a rewarding way that will also benefit clients," said Robert Burnside, partner and chief learning officer at Ketchum. "Reaching out to Tufts University demonstrates Ketchum's commitment to excellence in learning and the agency's credibility as a leader in understanding the food and nutrition industry."

About Ketchum

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices -- Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology, and specialt
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