Navigation Links
Ketchum to Offer Nutrition Certification Program
Date:9/11/2008

One-of-a-kind program developed with Tufts University's Friedman School of

Nutrition Science and Policy

NEW YORK, Sept. 11 /PRNewswire/ -- Recognizing the industry's increasing focus on food and nutrition marketing, leading public relations agency Ketchum has created a Nutrition Certification Program for Public Relations Professionals, developed in collaboration with Tufts University's Friedman School of Nutrition Science and Policy.

The new offering is designed to educate Ketchum's Food & Nutrition Practice account teams in key nutrition knowledge and insights that will allow them to provide better client service. It should also advance the professional development of all colleagues, including those outside of the Food & Nutrition Practice.

Greater expertise in nutrition is particularly important in today's environment, where health and wellness needs increasingly drive business direction for the food industry. The new program will help public relations practitioners to better understand the language and policies of the nutrition sector. They will be able to earn an accredited validation from Ketchum College that attests to their greater expertise in this area.

"This program puts Ketchum's Food & Nutrition group in the vanguard as it takes strides to educate public relations professionals in the field of health and nutrition," said Dr. Eileen Kennedy, dean of the Friedman School of Nutrition Science and Policy. "We are pleased to be able to support this effort."

Linda Eatherton, partner and director of Ketchum's Global Food & Nutrition Practice, conceived the idea for the nutrition certification program, and Cathy Kapica, Ph.D., R.D., vice president and director, global health and wellness at Ketchum, and adjunct faculty in nutrition at Tufts University, worked in conjunction with Tufts University's faculty to develop the program's curriculum.

Dr. Kapica said, "Giving colleagues the opportunity to be certified by Ketchum with a course developed in collaboration with Tufts University is just another competitive advantage for the agency."

The course includes 12 online modules that cover introductory nutrition topics ranging from global dietary guidelines, metabolism, micronutrients and macronutrients, government regulation, nutrition research, and food packaging and labeling.

The 12 modules include a diverse set of required and optional reading material with sources ranging from the Mayo Clinic and Harvard University to The Washington Post. At the completion of each module, participants must successfully complete a comprehension quiz. In order to qualify for the full course certificate, participants must take a final exam that includes development of a news release based on peer-reviewed studies from nutrition research.

Liz Barrett, senior vice president and group manager at Ketchum's Chicago office, recently completed the test version of the certification. "I've been in public relations for 22 years, 10 of those focused on food," Barrett said. "This has given me a new level of insight to my clients and their issues in the marketplace."

The certification program will be available to all Ketchum colleagues through its Ketchum College learning and development program.

"This is another example of Ketchum developing the inherent talent of its colleagues in a rewarding way that will also benefit clients," said Robert Burnside, partner and chief learning officer at Ketchum. "Reaching out to Tufts University demonstrates Ketchum's commitment to excellence in learning and the agency's credibility as a leader in understanding the food and nutrition industry."

About Ketchum

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices -- Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology, and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit http://www.ketchum.com.

About Tufts University's Friedman School of Nutrition Science and Policy

The Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University is the only independent school of nutrition in the United States. The school's eight centers, which focus on questions relating to famine, hunger, poverty, and communications, are renowned for the application of scientific research to national and international policy. For more than two decades, the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University has studied the relationship between good nutrition and good health in aging populations. Friedman School research scientists work with federal agencies to establish the US Dietary Guidelines, the Dietary Reference Intakes, and other significant public policies.


'/>"/>
SOURCE Ketchum
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Ketchum and Its Clients Take Home Two Awards at the 2008 PRWeek Awards
2. El Camino Hospital Selects ITelagen for Multimillion-Dollar Electronic Medical Records (EMR) Initiative; Program Will Offer More Than 100 Participating Physicians State-of-the-Art Service and Support
3. Fitness Model / Entrepreneur Targets Childhood Obesity and Makes Headlines Nationwide With New Franchise Offering
4. Quotebroker Expands Territory by Offering Affordable Health Insurance Quotes to Arizona Residents
5. Mylan to Offer $400 Million in Cash Convertible Notes
6. HBA Exhibit Floor Offers Global Resources to the Beauty and Personal Care Industry
7. Coastal Center for Obesity Offers Hispanics Weight Loss Surgery with a Warranty
8. Sigma Breakthrough Technologies, Inc. (SBTI) Is Expanding Its Service Offering for Global Clients by Announcing the Public Listing of SBTI Europe GmbH
9. Philadelphia Insurance Companies Offers Volunteer Accident Insurance Coverage
10. iCan Benefit Group, LLC Announces: Major Medical Division Now Offers Avalon Healthcare Products
11. SpinVox Offers New Guidelines to Help Users Practice Safe Text
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... (PRWEB) , ... February 09, 2016 , ... ... Techniques.” The guide will ensure lab personnel have a basic understanding of the ... lab measurement protocols. Enhanced understanding will help them reduce waste and rework to ...
(Date:2/9/2016)... ... ... i2i Systems, an early innovator and developer of population health management technology, ... report, Population Health Management 2015: How Far Can Your Vendor Take You? , ... The latest KLAS Report, leveraging over 200 user interviews, shines a light on ...
(Date:2/8/2016)... , ... February 08, 2016 , ... ... with BASF Human Nutrition into the Food & Beverage and ... been BASF’s channel partner throughout Canada and USA geographies east of the Rocky ...
(Date:2/8/2016)... Alexandria, Minn. (PRWEB) , ... February 08, 2016 ... ... introduces the BantamPro L top-load case packer for pouches, bags, and flow wrapped ... designed to help co-packers and specialty product manufacturers step up to semi-automatic or ...
(Date:2/8/2016)... , ... February 08, 2016 , ... ... enrichment program serving the greater Venice, FL area, has initiated a fundraiser for ... a car accident just four days after Christmas. To support this beautiful child ...
Breaking Medicine News(10 mins):
(Date:2/9/2016)... Mass. , Feb. 9, 2016   AllCare ... The Joint Commission,s Gold Seal of Approval ® ... compliance with its performance standards. The Gold Seal of ... reflects an organization,s commitment to providing safe and effective ... AllCare Plus Pharmacy underwent a rigorous on-site survey ...
(Date:2/9/2016)... 2016 The leader in accelerated orthodontics, OrthoAccel ... is the recipient of the 2015 Townie Choice Award ... II medical device that speeds up orthodontic tooth movement ... often associated with treatment, AcceleDent was selected by orthodontists ... Orthotown survey of the most reliable and ...
(Date:2/9/2016)... Feb. 9, 2016  Johnson & Johnson (NYSE: ... Global Healthcare Conference on Tuesday, Feb. 23, at the ... Caruso , Vice President, Finance & Chief Financial Officer ... represent the Company in a session scheduled at 10:00 ... --> www.investor.jnj.com . --> This webcast ...
Breaking Medicine Technology: