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Ketchum to Offer Nutrition Certification Program
Date:9/11/2008

One-of-a-kind program developed with Tufts University's Friedman School of

Nutrition Science and Policy

NEW YORK, Sept. 11 /PRNewswire/ -- Recognizing the industry's increasing focus on food and nutrition marketing, leading public relations agency Ketchum has created a Nutrition Certification Program for Public Relations Professionals, developed in collaboration with Tufts University's Friedman School of Nutrition Science and Policy.

The new offering is designed to educate Ketchum's Food & Nutrition Practice account teams in key nutrition knowledge and insights that will allow them to provide better client service. It should also advance the professional development of all colleagues, including those outside of the Food & Nutrition Practice.

Greater expertise in nutrition is particularly important in today's environment, where health and wellness needs increasingly drive business direction for the food industry. The new program will help public relations practitioners to better understand the language and policies of the nutrition sector. They will be able to earn an accredited validation from Ketchum College that attests to their greater expertise in this area.

"This program puts Ketchum's Food & Nutrition group in the vanguard as it takes strides to educate public relations professionals in the field of health and nutrition," said Dr. Eileen Kennedy, dean of the Friedman School of Nutrition Science and Policy. "We are pleased to be able to support this effort."

Linda Eatherton, partner and director of Ketchum's Global Food & Nutrition Practice, conceived the idea for the nutrition certification program, and Cathy Kapica, Ph.D., R.D., vice president and director, global health and wellness at Ketchum, and adjunct faculty in nutrition at Tufts University, worked in conjunction with Tufts University's faculty to develop the program's curriculum.

Dr. Kapica said, "Giving colleagues the opportunity
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SOURCE Ketchum
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