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Kent State Public Relations Students Host a Flash Mob to Launch National Donate Life Month
Date:4/2/2008

ng semester.

"Since this is a real public relations campaign, the students are learning that a good idea on paper isn't necessarily an easy idea to execute," says Michele Ewing, a Kent State assistant professor and faculty adviser for the project. "This campaign is giving the students valuable experience and an opportunity to learn how they can use their communications skills to make a meaningful difference in people's lives."

The challenge to the student teams competing at Ohio universities is to register as many new donors as possible by May. Each university has its own predetermined registration goal, based on its surrounding population. The goal for Kent State is set at 14,571, and there have been 7,429 donors registered as of late March.

In addition to the flash mob, Kent's PR students are using a variety of other tactics to increase donor registration, but one of the innovative ways they are increasing awareness for this campaign is through the social networking site Facebook. Students have created a Facebook page to inform other students and peers about the campaign.

"The flash mob was an effective way to get the Kent community to pause for an important cause today," says McKinney. "It also was a fun experience."

Media contacts:

Julie McKinney

814-671-1334

Jmckinn2@gmail.com

Michele Ewing

Assistant Professor

330-672-4288/330-719-8475

meewing@kent.edu

Scott Rainone

Assistant Director, University Media Relations

(330) 672-8595

srainone@kent.edu


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SOURCE Kent State University
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